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This year’s AIFD Symposium, Reflection, held July 12–15 in Palm Springs, California, was nothing short of inspiring, and we were thrilled to be part of it! With retro flair, floral excellence, and a strong sense of community, this annual gathering of the industry’s most passionate professionals gave us a chance to learn, share, connect, and, yes—groove.
This month, we had the pleasure of chatting with our floral friend Samantha Belonga of St. Ignace In Bloom during a special Details University Live session. The focus? Crafting unforgettable wedding florals—especially for destination celebrations on Michigan’s iconic Mackinac Island.
The Details team had the pleasure of attending the 2025 Texas State Florists’ Association (TSFA) Annual Expo, held June 27–29 at the South Shore Harbour Resort in League City, Texas. This year’s theme, “Secrets,” offered a playful yet powerful prompt to explore the hidden tools, techniques, and strategies that elevate florists from great to exceptional.
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