“Growth is never by mere chance; it is the result of forces working together.” -James Cash

2020 may have just started, but we’re loving it already! We’ve introduced Alexandra Farms’ world-class garden roses to our brand new Collections feature, as well as industry giant Ball’s innovative cut flowers. We’ve also released a new version of the Item Gallery with many new features to help our users organize their inventory and design easier. Up next is our new and beautiful partnership we just announced with Accent Decor!

If you’ve been designing in our New Item Gallery, you may have noticed a new Partner & Collection pop up alongside Alexandra Farms! Now, all Details users can design with the gorgeous and innovative Ball varieties. Ball SB, part of the Ball Horticultural Company, breeds, represents and distributes vegetative material to the biggest Cut Flower Market which works together with Ball´s own varieties and third-party breeders varieties whom they represent. Their global family of breeders, research and development teams, suppliers, and distribution companies has a strong presence on six continents in 20 countries. Their latest products fit the needs of the latest trends and lifestyles, including flowers for usage at events to everyday flowers at home or workspace.

We’re so grateful to announce that we are now featuring all the varieties of Alexandra Farms garden roses on Details! You can now create stunning recipes and designs using some of the most beautiful garden roses on Earth.

In the spirit of Rose Month, we are celebrating one of our favorite growers! They specialize in some of the most beautiful roses found on Earth and we are thrilled to be featuring their stunning collection on our platform. Take a look at some of their amazing blooms!

At Details, we are always looking for the best suppliers and partners to help our florist customers receive the best product with the best service.  We were recently introduced to a fresh, young company, FlowerFarm, that is doing just that!  They are innovative and quick-- and providing amazing service to florists all across the country.   

When they expressed interest in reaching Details' customer base to offer their product, we were very excited.  Here is a peak into FlowerFarm.com as our newest wholesale flower partners with Details.

Be sure to check them out on your COSTS page and their easy button-- and get some pricing on your upcoming events!  You will be amazed at the great quality and low price offerings on your favorite blooms.  And please, share your experience with us!!!

When we were strolling through the PMA conference last year, we found ourselves in awe at the most gorgeous double lilies and succulents.  And then we met the sales team, and we nearly spent over an hour talking with them and learning about their company, Fox Point Farms.  We are excited to introduce this wonderful team, great company that distribute the most gorgeous blooms from all over the world.  Here is more about Fox Point, the newest supplier in our network!

History about your company?

For 40 years we have been a forward looking company striving for the best people and products for our organization.  We have a superb team of people who have helped us grow to become a lot more than your typical wholesaler.  We are a grower and broker of flowers and greens from all over the world.  We are in the top 75% of flower and plant growing companies in the United States.  The southern California coastal weather gives us several climatic advantages including high winter light for production and quality as well as cool summer temps that give us strong stems and long lasting flowers.  We have a delightful, friendly and competent staff with roots in retail floral design that  make excellent floral suggestions to help us meet our customer's needs and to make sure that their events and arrangements shine!  Our customers include retail flower shops, event planners, free lance designers, along with specialty and boutique shops throughout the country.  We have local delivery to San Diego, Southern Orange and Southern Riverside counties and also ship for events and special occasions nationwide! 

When our florists/designers begin with Details Flowers Software they are inspired by the features and tools that make their jobs much easier.  Of course they are now able calculate and prepare their orders for weekly events! Sometimes our florists/designers prefer to work with the suppliers they have relationships with, we understand that and the wholesalers do too. Once they find out they love Details Software, our florists/designers often tell their favorite suppliers about our software, and thus, their wholesaler would like to join too!  That's how it happens and also how we met the wonderful team of folks behind California based Ramirez Wholesale!  A mutual customer went raving to them about Details Software and before we knew it, we had another very happy supplier joining our network.  Here is more information about our new wholesale partner  Ramirez Wholesale Flowers. We Welcome Ramirez (Flower Power 2018) to the Wonderful World of Details Flowers Software!  

Details Flowers Software was so excited to hear that FernTrust Farms (American Grown Flowers) which is virtually in our own backyard, was having a Field to Vase Dinner Tour event, happening soon! Unfortunately It was announced during Hurricane Irma here in Florida!! YIKES!  But you know sometimes you just have to weather-the-storm  to show support for someone!  So we quickly scooped up two tickets to attend the event...have you ever felt like you just weren't meant to do something - well after checking the calendar we realized that Corrine had a wedding on the very same day as the Field to Vase Dinner!! (can you imagine that? lol)  Thank goodness for wonderful people and especially Sally Kobylinski of In Bloom Florist, she kindly filled our need to sit in for us at the table, with one request, please take pictures and be ready to share with us all that you experienced.  So sit back and enjoy while we find out how the delightful evening went with Sally and her friend enjoying the Field to Vase Dinner Tour at the American Grown Flowers Farm!

As an event designing company for over 15 years in the Central Florida area we have been supplied with blooms and greenery for many years by our wholesalers here in Florida from Jacksonville to Miami, they have always provided great service and product! But when we learned about the NEW company - Orlando Wholesaler Florist - we discovered a wholesaler who was ready to make things happen - we couldn't wait to try them out!  Hence we have been a believer and a client of Orlando Wholesaler Florist since.  Wait till you meet Tracy Collins who has been instrumental in the endeavors of an entrepreneur by creating a brilliant work force and commitment to provide some of the very best blooms and greenery but the best blooming is with customer service, they don't like the word NO! We love that and Tracy, you will too!

Historically Speaking!

In January of 2015, friends Tracy Collins & John Kobylinski got together and started discussing problems in the industry.  With Tracy's background in wholesale, and John's knowledge in retail, Orlando Wholesale Florist was born.  With only three customers between them, a 400-square feet of cooler and a pick-up truck for deliveries, they have since grown to a location that houses 8,400 square feet of space with 1,600 square feet of coolers, 7 vans, 16 employees!  They are now servicing over 400 customers.  Yes, that was January 2015!!  How do you spell success - Orlando Wholesale!

We got together with Tracy to learn some of the things that makes Orlando Wholesale tick!  Here's a peak inside of this young, innovative and fresh Wholesale House located downtown Orlando in Central Florida-- servicing some of the most widely known brands in the floral industry with beautiful blooms each week!

One of the leading cut flower growers, shipper and wholesaler in the United States is Mellano and Company and we are excited to introduce them to our floral audience.  Mellano actually had a humble and modest beginning nearly 100 years ago. Giovanni Mellano set up shop in 1925, as a wholesale distributor in Los Angeles, California.  He soon expanded his business by purchasing six acres in the Los Angeles area and he began growing his own flowers. Mellano and Company has been plowing ahead in floriculture ever since then.

Could you share with us some of the history of your company?

My grandfather, Bill Doran, started our company in 1945, in a small portion of a distributors warehouse in Rockford, Illinois.  All the flowers were grown in a 40-mile radius, and they were farm-fresh when they were cut and delivered as the highest quality fresh cut flowers he could provide.  He had one vehicle, and he bought flowers directly from growers and delivered them himself.  It's always been a priority to provide florists and event designers with the highest quality of not only products but the service needed for our clients to succeed.

Details Flowers, a premier florist software is proud and excited to announce our new partnership with Kennicott Brothers & Nordlie, midwestern flower wholesalers who have been thriving for nearly a century and a half. Working together, our brands will be able to facilitate the day-to-day operations of many florists and event designers. In addition our alliance will help bring joy, comfort and beauty to countless people's lives via fresh fabulous bouquets of floral excellence.