Our CEO, Corrine, recently traveled to Anaheim, California, to attend the IFPA Global Produce & Floral Show. This premier industry event brought together thousands of professionals from around the world to explore innovation, connection, and the future of the floral and produce industries. Here’s Corrine’s personal recap of her experience at this year’s show.
This October, I had the incredible opportunity to attend the IFPA Global Produce & Floral Show—and what an experience it was! Held in sunny Anaheim, this event brought together over 20,000 professionals from across the produce and floral industries, and from the moment I walked into the convention center, I could feel the energy and innovation in the air.
As someone who’s spent years immersed in the floral world, I’ve attended my fair share of industry events—but IFPA is something truly unique. It’s not just a floral show; it’s a global gathering where growers, suppliers, distributors, supermarkets, technology leaders, and creatives come together to share ideas and showcase what’s next. The show floor featured more than 1,000 exhibitors from 70 countries, and every aisle offered something new to discover. The floral industry had its own building filled with outdoor sculptures and installations for attendees to enjoy.
Walking through the expansive displays of produce, floral innovations, and sustainability-focused packaging, I couldn’t help but feel inspired by how interconnected our industries are. From advancements in logistics and technology to new floral varieties and eco-friendly materials, the IFPA show highlights how collaboration across sectors is shaping the future of both food and flowers.
One of the week's most memorable moments was joining That Flower Feeling’s floral pop-up experience on Sunday, October 19th. The Little Rosie Flower Truck and the Yellow Flower Truck rolled through the Anaheim GardenWalk, filling the streets with color and the scent of fresh blooms. I had the joy of helping distribute bouquets to locals, and seeing their faces light up as they received flowers was such a heartwarming reminder of why we do what we do. It was a beautiful celebration of connection, joy, and the power of flowers to brighten everyday life
I came with curiosity—and I left with a notebook full of ideas, new friendships, and a deeper appreciation for the scale and potential of our global community. The IFPA Global Produce & Floral Show truly lives up to its theme: where innovation blooms.
Check out our video recap on Instagram here!
Featured in the photos above: @dolepics, @flowersandcents, @dadeservice, @thegemsgroup, @grootinflowers, @costafarms, @continentalflowers, @thatflowerfeeling, @intlfreshproduceassn