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Earlier this month, we had the opportunity to sponsor and attend The Intrigued Experience in Tampa, hosted by Sarah Campbell. The Intrigued Experience offered an immersive blend of workshops, hands-on design sessions, and strategic business discussions for florists and event professionals. Click below for our full recap!
This month, we had the pleasure of speaking with Caroline Marshall0-Foster, the editor of the Good Florist Guide - a cornerstone of the UK floral industry. She has also launched the exciting initiative, National Florist Day, and discusses how you can get involved!
Founded in 1905, Ball Horticultural Group has been at the forefront of plant breeding and research. With a mission to "color the world" and provide the most innovative, high-quality flowers, Ball uses a global breeding and product development approach.
As we enter the final quarter of the year, the floral industry continues to navigate a complex landscape shaped by environmental challenges, shifting consumer behaviors, and economic uncertainties. The SAF Ultimate Round Table webinar shed light on these key factors, offering valuable insights into what’s ahead for the industry.
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