Details at the 2024 WF&FSA Distribution Conference!

by Details Flowers ● 18 March ● News & Events, Partners

We participate in the Wholesale Florist & Florist Supplier Association (WF&FSA) Annual Distribution Conference in Miami every year. This event brings together all of the suppliers, growers, and leaders in the floral industry to showcase new products and innovations. If you could not make it to Miami this year, here is what you missed! 

The Petal Productions team truly outdid themselves with our booth for this year's show! They took an AI-generated image of a laptop adorned with flowers and transformed it into a magnificent, life-size Details Worksheet. The result was nothing short of incredible and far surpassed our expectations! A heartfelt thank you goes out to Carlos, Raffi, the Petal Productions Team, and Jet Fresh for their exceptional work in making our booth stand out at the event!

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Our CEO, Corrine, was joined by our Support Director, Brandy, our Marketing Assistant, Olivia, and our team photographer, Greg, at the conference to represent Details Flowers Software. The four spent 3 lovely days at the Trump National Doral in Miami, Florida, for this year's WFFSA Conference. The exhibitor hall is where all the action happens at the conference! All three days, attendees can view table tops of the best products in the industry. It is always great to see our partners!

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The event provided numerous chances to network with hundreds of companies from around the globe. From laid-back networking sessions to speedy networking lunches and lively after-parties, attendees had ample opportunities to mingle and connect with one another.


Adding to the vibrant atmosphere, this year's networking event embraced the Miami Vice theme, and attendees dressed in their finest Miami-inspired attire, fitting perfectly with the city's lively ambiance!

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We also were proud to be one of the sponsors of this year's Bloom After Party, hosted by New Bloom Solutions. This was definitely an evening to remember with fun floral cocktails, dueling piano performers, bingo, and lots of dancing!  It's always a wonderful time for all of those involved at the event to come together to support Networking, Collaboration, and Building Community within the Floral Industry. 


Thank you to WF&FSA for organizing such a great event year after year. If you are interested in joining WF&FSA or learning more about their organization, visit their website here

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