We had a treat in the office this week—Dana Adkinson, President and Founder of Keepsake Floral, stopped by for a visit! She came bearing sweet goodies (thank you, Dana!) and gave us a warm reminder of why the floral industry is full of heart. It was wonderful to hear about the company's journey and the incredible service Keepsake Floral provides to couples and florists all over the country.
Product Images from Keepsake Floral's Facebook
Founded in 1994 in Central Florida, Keepsake Floral has grown into the nation’s premier flower preservation company. What started as Dana’s vision has become a nationally recognized brand, featuring their work in outlets like Martha Stewart Weddings, Modern Bride, and Bridal Guide and even on television programs highlighting real couples and their wedding celebrations.
While Keepsake Floral is best known for preserving wedding bouquets, their services go far beyond the big day. The team regularly works with flowers from anniversaries, memorials, graduations, and other milestone events—because every arrangement can carry meaning worth holding onto. No matter the occasion, Keepsake Floral helps families turn fleeting blooms into heirloom-quality keepsakes that last for many years.
Their specialty is preserving the actual flowers from these events—not a replica, not a recreation, but the same stems that were held, carried, or gifted in that special moment. From there, Keepsake Floral’s team of artisans transforms those blooms into custom heirloom pieces. Clients can choose from shadowboxes, glass domes, resin art, or even jewelry boxes and lanterns—each designed with the couple’s or family’s story in mind. Invitations, ribbons, photos, and other mementos can also be included, making every keepsake a truly one-of-a-kind reflection of life’s most important moments.
Product Images from Keepsake Floral's Facebook
Listening to Dana talk about her process made us realize how valuable preservation is not just for couples but also for florists. As designers, we put much time and artistry into creating arrangements that reflect someone’s story. Yet once the day is over, those flowers are gone forever. By introducing preservation, florists have the chance to extend the life of their designs in a way that feels meaningful and memorable.
One of the most creative ways florists can incorporate Keepsake Floral into their client experience is by gifting small keepsake items—like coasters, paperweights, or ornaments—made from preserved blooms. Offering a custom piece as a thank-you gift to the bride or even displaying one during a consultation opens the door to conversations about preservation. It delights clients and helps them picture how their own flowers could be transformed into something lasting.
It’s also a thoughtful way to remind clients that these keepsakes make wonderful gifts for others in the wedding party. Imagine a mother-in-law receiving a preserved bloom from the bridal bouquet or bridesmaids being surprised with matching keepsake coasters. These smaller pieces are meaningful and personal and provide clients with a way to extend the joy of their flowers to loved ones—even after the wedding has passed.
Offering preservation also gives families peace of mind. Whether it’s a wedding, a memorial, or a milestone celebration, clients don’t always think about saving their flowers until after the fact. Keepsake Floral makes the process simple—no pre-booking is required, and no design decisions must be made immediately. Flowers can be sent in after the event, with design consultations happening later when life has slowed down. That kind of flexibility is invaluable and allows florists to present preservation as a stress-free option during some of life’s busiest or most emotional times.
What we love most is how this service reflects back on the florist. When families see their flowers beautifully preserved years later, they’re not just remembering the event but the artistry of the florist who created it. It’s a lasting connection that strengthens the bond between client and designer long after the moment has passed.
Product Images from Keepsake Floral's Facebook
Dana’s visit reminded us that flowers are much more than decorations for a single day. They carry stories, emotions, and memories—and with preservation, those stories live on. We are so grateful to Dana for sharing her time, hospitality, and passion with us. It’s clear that Keepsake Floral is about more than just saving flowers; it’s about honoring the meaning behind them.
For florists, recommending preservation is a simple but powerful way to elevate your services and give your clients something truly lasting. For families, it’s a chance to treasure their flowers for a lifetime!
If you are interested in learning more about Keepsake Floral and their services, please visit their website and give them a follow on Instagram!