Wedding MBA 2025 delivered an inspiring week in Las Vegas filled with education, creativity, and connection. Florists from across the country gathered for business insights, artistic inspiration, and hands-on training—and the Floral Track, sponsored by Details Flowers Software, was once again a major highlight of the conference.
This year, our team went all-in: from booth experiences and live demonstrations to supplier interviews and immersive learning. Here’s a look back at everything that made the week unforgettable.
Before the Floral Track officially began, the Details Flowers team spent Tuesday morning visiting two of our trusted industry partners—Floral Supply Syndicate and Greenfield & Co. We sourced décor and materials for our booth and loved seeing their operations firsthand. Walking through their warehouses and selecting items ourselves gave us a meaningful opportunity to experience the process as our florists do—gearing up for a major event with equal parts strategy and excitement.
Adding to the excitement, our CEO took the stage once again as the official Floral Track moderator, keeping sessions running smoothly, keeping florists entertained between speakers, and ensuring the room stayed energized, inspired, and on schedule. Her leadership brought warmth, humor, and organization to each session, helping set the tone for a standout week of floral education.
With our booth vision in place, we headed back to the Las Vegas Convention Center, where the Floral Specialty Seminars began in the Magnolia Room.
Over the next two days, the Details booth quickly became one of the most exciting and interactive spots in the exhibit hall. We also want to give a shoutout to our incredible partners who brought so much energy to the floor; from Jet Fresh’s cardboard casino to the tropical escape at the Smithers-Oasis booth, there was always something fun and inspiring to experience throughout the exhibit hall.
We were honored to host Lizzie Fisher, Donald Yim, and Ace Berry, who drew crowds to our booth with engaging and high-energy design demonstrations. Watching top designers create in real time—while sharing tips, tricks, and a few laughs—gave attendees a rare behind-the-scenes look at innovative floral techniques.
Throughout Wednesday and Thursday, we invited several powerhouse suppliers to join us for live interviews, including:
These conversations offered valuable insights into each company’s products, innovations, and direction for 2026. Florists loved hearing directly from the brands behind the blooms, mechanics, and materials they rely on.
We also want to give a massive shout-out to Rosaprima for providing their newest products at our booth. We had the opportunity to showcase their roses, ranunculi, and brand new poppies!
The booth also featured a collection of interactive experiences that kept attendees engaged:
Thumbprint Art Station – A collaborative art piece where attendees added their unique mark
Meet the Details Divas – A welcoming space to learn the platform, ask questions, or explore advanced features
Signature Swag – Attendees stopped by all day to pick up fun giveaways
And for those who signed up with Details right on the spot? They got to spin the Savings Wheel—adding an extra layer of excitement and surprise that quickly became one of the most talked-about booth features.
The energy around our booth was nonstop, and we loved every moment spent connecting with florists and helping them discover new ways to elevate their business.
On Wednesday, Corrine took the stage for our Wed-Talk session, “Secrets of Top Event Florists,” held on Exhibit Stage 2. The presentation focused on strategies for improving profitability, elevating event design, and managing budgets with confidence. For many florists, it was a standout moment of the week.
Women in Flowers
The Women in Flowers meet-up grows bigger and more inspiring every year. This year, we had the joy of connecting with so many incredible women in our industry to celebrate the event and share excitement for what’s ahead. If you’d like to be part of the Women in Flowers community, be sure to follow along on social media—you won’t want to miss the next meet-up!
Thursday brought another round of impactful floral education in the Magnolia Room, once again guided by our CEO’s upbeat, organized moderation.
Wedding MBA 2025 was an incredible celebration of innovation, creativity, and community. Details Flowers Software was honored to sponsor the Floral Track and to spend the week connecting with the florists who bring beauty to weddings across the world.
From live demos to deep conversations, trend insights to joyful moments—this year’s Wedding MBA reminded us why we do what we do.
We can’t wait to see you all next year!
