--- title: The Importance of Creating a Custom Vanity URL description: You can now choose/create your proposal link that matches your company's URL in Details! image: https://blog.detailsflowers.com/hubfs/2026%20Blog%20Post%20HeadersTemplates-Jan-23-2026-07-27-49-5619-PM.png --- [![Details Flowers Software](https://blog.detailsflowers.com/hs-fs/hubfs/Top%20%26%20Bottom%20Nav%20Logos-1.png?width=352&height=86&name=Top%20%26%20Bottom%20Nav%20Logos-1.png "Details Flowers Software")](http://detailsflowers.com) - [Home](https://detailsflowers.com/) - [Blog](https://blog.detailsflowers.com/blog) - [Details Direct](https://info.detailsflowers.com/details-direct) - Pricing & FAQs ▾ - [Plans & Pricing](https://info.detailsflowers.com/plans) - [Features](https://info.detailsflowers.com/features) - [Testimonials](https://info.detailsflowers.com/testimonials) - [FAQs](https://info.detailsflowers.com/faqs) - Details University ▾ - [Listen on Spotify](https://info.detailsflowers.com/masterclasses) - [Classes](https://info.detailsflowers.com/details-university) - Contact Us ▾ - [Schedule a Demo](https://meetings.hubspot.com/details-flowers/demo) - [Schedule an Intro Call](https://meetings.hubspot.com/details-flowers/details-introductory-call-15-minutes) - [Email Us](mailto:hello@detailsflowers.com) - [\[Sign In\]](https://details.flowers/) # The Importance of Creating a Custom Vanity URL ##### by [Details Flowers](https://detailsflowers.com) ● 31 January, 2022 ● [Tips & Tricks](https://blog.detailsflowers.com/blog/topic/tips-tricks), [Details University](https://blog.detailsflowers.com/blog/topic/details-university) ![](https://blog.detailsflowers.com/hubfs/2026%20Blog%20Post%20HeadersTemplates-Jan-23-2026-07-27-49-5619-PM.png) Have you heard about the newest feature in Details allowing you to create a custom vanity URL to host your Proposal PDFs? You can now choose/create your proposal link that matches your company's URL! In addition to hosting your Proposal PDFs, you will also be able to host the forms you start using the  Form Builder.  What is a Custom Vanity URL? ![Subdomain Graphics-Dec-16-2025-04-40-07-2282-PM](https://blog.detailsflowers.com/hs-fs/hubfs/Subdomain%20Graphics-Dec-16-2025-04-40-07-2282-PM.png?width=800&height=330&name=Subdomain%20Graphics-Dec-16-2025-04-40-07-2282-PM.png) The term "vanity URL" refers to the practice of creating a custom domain name for your brand's web address and redirecting users from one URL to another. A vanity URL typically includes relevant keywords or phrases that guide customers to its content. This approach is educational, descriptive, timely, and unique. By incorporating specific keywords, you can enhance your brand's visibility online and effectively promote your business. So, why is having a custom vanity URL important? Here are several key reasons to consider this customization for your business! Establish Your Brand There has never been a better time to stand out against your competitors. One way you can help your business stand out is to strengthen your branding. A custom URL will better establish a branded look for your business. As business owners, you know how important creating a branded look for your client is in an industry that relies on the visual aspect. Having consistent branding with your social media, website, and proposals and forms will create more of a professional appearance with your brand. You will be able to use your company colors, logo, and font style with the new Form Builder. This even goes further into SEO best practices. A custom, branded url will be noticed by Google and give your company even more of an edge on search. Build Trust With Your Customers  ![Thin Blog Images-May-05-2026-06-00-45-7058-PM](https://blog.detailsflowers.com/hs-fs/hubfs/Thin%20Blog%20Images-May-05-2026-06-00-45-7058-PM.png?width=800&height=300&name=Thin%20Blog%20Images-May-05-2026-06-00-45-7058-PM.png) Being straightforward, simple, and honest helps create client trust. Focusing on generating a variety of URLs for your long or website URLs will help you build credibility by making your Details Proposal or Form URL more understandable for your customers. The last thing you want is for your customers to feel weary of the link you're sending them to! Create Memorable Links These urls will make it much easier for your clients to revisit a Proposal or Form link you sent over through Details. There will be a much higher chance that your client will confidently click through the link provided, and possibly even recognize and remember the link when referring to it. [![Newsletter Banners 2025-May-05-2026-04-04-33-7473-PM](https://blog.detailsflowers.com/hs-fs/hubfs/Newsletter%20Banners%202025-May-05-2026-04-04-33-7473-PM.png?width=800&height=155&name=Newsletter%20Banners%202025-May-05-2026-04-04-33-7473-PM.png)](https://share.hsforms.com/1DA56D5tFQzmyICd2lcvDFg21epl) Start transforming your business with the new Form Builder feature on Details. [Click here to register](https://share.hsforms.com/1pSZxP4yOTk22DrXe2WInnw21epl) for this premium feature! [Previous](https://blog.detailsflowers.com/blog/january-2022-masterclass-florists-review) [Next](https://blog.detailsflowers.com/blog/jet-fresh-expanding-cities) ### Blog Topics - [News & Events (266)](https://blog.detailsflowers.com/blog/topic/news-events) - [Partners (149)](https://blog.detailsflowers.com/blog/topic/partners) - [Details University (106)](https://blog.detailsflowers.com/blog/topic/details-university) - [Tips & Tricks (86)](https://blog.detailsflowers.com/blog/topic/tips-tricks) - [Just For Fun (62)](https://blog.detailsflowers.com/blog/topic/just-for-fun) - [Designers (34)](https://blog.detailsflowers.com/blog/topic/designers) ### Recent Posts ### [Details Flowers Software 2025 Year in Review](https://blog.detailsflowers.com/blog/details-flowers-software-2025-year-in-review) ### [Navigating Details Direct Webinar Recap](https://blog.detailsflowers.com/blog/details-direct-webinar-recap) ### [The Top 10 Mistakes Florists Make (and How to Avoid Them)](https://blog.detailsflowers.com/blog/the-top-10-mistakes-florists-make) **Follow Details on Instagram!** ![Top & Bottom Nav Logos copy](https://blog.detailsflowers.com/hubfs/Top%20%26%20Bottom%20Nav%20Logos%20copy.png) **Details is a platform that helps florists and designers do more and earn more.  Our software streamlines proposals, ensures clients are profitable down to each arrangement, and simplifies the payment process. 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