“This Is Why We Do It”: A Mother’s Day Story Told Through the Voices of Our Florists

In the floral world, Mother’s Day is more than a holiday—it’s a sprint through petals and pressure, stories and stem counts. For florists, it’s one of the most meaningful, challenging, and emotional times of the year. And in 2025, we didn’t just watch it unfold—we listened.

We heard from florists just starting their journey and those who’ve weathered decades of May rushes. They shared moments of triumph, exhaustion, grace, and even grief. What emerged wasn’t just a recap of sales and product trends — it was a love letter to the power of flowers and the people who bring them to life.

The Week That Tests and Transforms

It all begins weeks—sometimes months—in advance. Preparation timing varied across the industry:

Yet nearly 1 in 4 florists began just two weeks out or later.

“We use past records in the winter,” one florist told us. “It helps us be smarter.”

“I’m going through cancer treatment,” another shared. “So I scaled back a little this year… and nearly sold out.”

And as always, most customer orders rolled in at the last minute:

The quiet hum of preparation turned into the full-volume rush of fulfillment—phones ringing, trucks loading, stems flying. Every order had a name, and every delivery had a story.

Where Details Makes a Difference

Florists using Details Flowers Software found calm in the chaos.

“Using Details to plan my recipes was helpful as always. It was so easy for staff to look at in the weeks leading up to Mother’s Day and see exactly what we were doing.”

From tracking inventory to streamlining designs, the software kept teams organized behind the scenes—so they could focus on the art and the people.

With our premium partner collections—from Accent Decor to Ball SB  and Rosaprima— and our Mother's Day Collection,  creating polished, profitable arrangements took just a few clicks.

The Stories That Stayed With Us

Some moments were unforgettable:

• An elderly couple receiving flowers for the first time, overjoyed at their door.

• A child building a bouquet for their mama, bloom by bloom.

• A customer hugging Nancy from Petal Bar Boutique, overwhelmed with delight.

• Diane McCusker from Destination Kohler Floral and Design, who lost her daughter, crafted floral crowns for mothers and children.

“It made me smile to create those memories for other families. It was healing.”

Even on social media, we saw our florists hosting workshops, crafting unique Mother’s Day gifts, and some teams rocking matching motivational shirts while creating fun, lighthearted content to ease the stress of the season. These are the kinds of moments that don’t show up on invoices—but they stay in our hearts.

Shown above: Beautiful Blooms by Jen, Lizzie Bees Flower Shoppe, and Flowers by Michelle

The Other Side of the Story

It wasn’t all smooth.

• 37% of florists reported staffing or delivery challenges

• One worked 74 hours at age 64, saying, “I’m too tired for all the chaos.”

• Common issues included burnout, designer shortages, and delivery delays

Yet even in tough moments, florists chose empathy.

“A customer had a missing order—from another shop. I helped her find it,” said Mark at Creative Occasions. “I think she’ll order from us next time.”

Behind the Numbers: Sales, Goals, and What’s Next

Year-Over-Year Sales

 Goal-setting made a difference:

• 37% met their goals

• Those with goals were more likely to exceed expectations

Best-Sellers

• Tulips, peonies, wrapped bouquets, and designer’s choice led the pack

• Flower bars and garden-style designs also stood out

• Personalized and visually impactful offerings continue to drive success.

Marketing Channels That Mattered

 What Florists Want Next

When asked what they’d change in 2026, florists called for:

• More grab-and-go options

• Better dispatch and delivery support

• Improved order monitoring on their websites

• Earlier prep time and more help to make it happen

• More freelance designers and counter staff

• Definitely more sleep

Why It Matters

This Mother’s Day wasn’t perfect. But it was beautiful. And real. And full of heart.

“The flowers were still beautiful five days later.”
“They hugged me when they saw the bouquet.”
“It was too much and also just enough.”
“I was tired—but I loved every minute.”

This is why we do it. And it’s why Details is here—not just to make it easier, but to help you do your best work without losing the soul of what makes your business yours.

To celebrate all the incredible stories shared through our survey, we hosted a $100 Visa gift card giveaway—a small gesture of gratitude for the love, hustle, and vulnerability our community showed us. We're thrilled to announce that Diane McCusker of Destination Kohler Floral and Design was our winner. Her story, of making floral crowns for mothers and children while remembering her own daughter, touched our hearts deeply. It was a reminder of the healing power flowers can bring, not just to recipients, but to those who create them.

We’re endlessly proud to support florists like you—designers, owners, planners, dispatchers, dreamers—who keep showing up with petals in your hair and purpose in your hearts.

Let’s keep growing together. 🌸