What are flower installations? They are those larger-than-life flower pieces at events that make all guests go from WOW, to how!? They usually require mechanics, extra time to set up and break down, and even water hydration systems, depending on the plants used.
From floating chandeliers with flowers cascading down towards the guests below to walls overgrown with beautiful blooms for breathtaking photo ops, cake displays, archways, and many more creative floral structures - these installations undoubtedly bring a whole new level of life into any wedding or event.
Brides have been requesting large floral installations for a long time now, and with the surge of viral designs-- we don’t think this trend is one to go away any time soon. This is why we want to encourage florists to give it a try! You could be the only wedding florist in your area to offer these large installations, and once it gets around, you’ll be the one getting all of the referrals!
The very first step is to get inspired, check out other florists’ installations, and start getting an idea of what you’d like to try out. Here are 5 Flower Chandeliers to Draw Inspiration From to get your creative juices flowing!
There are many types of floral installations. Some common types of installations, that would act as a great starting point for any event florist wanting to get their feet wet, are:
We dig deeper into these installation types, and the difference between arches and arbors with examples in our blog, Getting Started with Large Floral Installations: 4 Most Common Types.
Our partners' Accent Decor has created these amazing instructional videos with Details member, Ian Prosser of Botanica International Design Studio, (pictured above) on how to design structures for events. They have tutorials for arbor gateways, many different archways, and even candleholders! We’re sure you’ll learn some great techniques for designing with structures of all shapes and sizes.
Keep in mind that the more you try something new, the better you’ll get! Practice makes perfect. Follow along with workshops, YouTube video tutorials, or ask a florist friend with experience for advice. Play around with leftover blooms and products from other events so you don’t waste any new products.
The planning for your large installation(s) is the most essential step! There are plenty of things to consider when getting ready to offer installations for your events, aside from just the design.
Adding large flower installations to your roster can be a big undertaking. Feeling intimidated by all of the work and nervous about the structures is completely understandable, and comes with the territory. That’s why it’s really important to cover all your bases in your Contract Terms and make sure your equipment is safe and secure.
Lastly, ask the client what they would like to do with the flowers at the end of the event! Have a form that they can specify what they would like to do with the flowers, for example, donate the ones that are still intact. Associate a fee with client-specific requests and even upsell by offering preservation of the bouquets.
Interested in learning more about Contract Terms and how they can be used to protect your business during events? Check out our recap blog from our Masterclass with Holly Chapple on Florist Contract Terms.
Trakkit THS is a humidity and temperature sensor that tracks real-time analytics about your monitored space. Learn more about Trakkit in our blog, ‘Save Yourself From a Flower Cooler Nightmare with Trakkit’.
In summary: Having a solid design plan with all of the tools you need is essential in making large flower installations work for your business and your clients. It’s a big step, but will undoubtedly pay off in the end! We hope this guide gives you the inspiration and confidence needed to get started!
Details Flowers Software can help you get started planning out your installations. From the recipe to inventory management, added fees, markups, and even custom Contract Terms - the whole process and pricing can be planned within our software. We invite you to start a free 7-day trial with us and explore all of the features we offer - created for florists, by florists!
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