Transformations: A Recap of Texas State Floral Association Expo 2021

by Details Flowers ● 2 July ● News & Events

We had the absolute pleasure of attending the Texas State Floral Expo last week! We were able to meet so many new industry professionals and reconnect with our Texas flower family. If you could not attend--we wanted to provide a recap of the event.

The Expo


Our friend, and Details Super User, Parie Donaldson, designed the most beautiful piece to showcase our company. She even used blooms from our newest partners', Haus of Stems, irithirum selections (now available on Details!), as well as garden roses from Alexandra Farms, delphinium from Ball, linens from BBJ and La Tavola, filled in with products from Mayesh Houston and Floral Supply Syndicate. It all came together so wonderfully!

Our ring lights served as a major hit with the attendees--remember, make sure to use #ShinewithDetails when posting your ring light selfie!



Contract Terms Live Panel


Our CEO and Founder, Corrine Heck, lead a live discussion about the importance of Contract Terms with special guest Details users, Elizabeth Fisher, owner of Lizzie Bee's Flower Shoppe, Maggie Bailey, owner of Bramble & Bee, and Justine Chapura, owner of Justine's Flowers. We have provided a video recording of the whole presentation and our panelist discussion, as well as guided notes on the biggest takeaways--you do not want to miss this session!


Party Time


As a thank you to all of our guest panelists, attendees of the expo, and Texas flower friends, we hosted a cocktail party at a gorgeous local restaurant, 51fifteen. From the flower-infused cocktails to the delicious finger food, a fun time was had by all!


Check out Texas State Floral Association's website to stay up to date on all the floral happenings in Texas!

Follow Details on Instagram!