5 Tips to Prepare for Valentine's Day Orders

by Details Flowers ● 13 January ● Tips & Tricks

Ah, Valentine's Day! A day for love, admiration, and lots of work for us florists! Valentine's Day will be here before we know it, and planning ahead is never a bad idea. What should we do to be ready for one of the most important floral holidays? We've compiled a list of five suggestions to help you!


1. Past Numbers Tell All


Looking at your previous year's stats can give you a good idea of what you should order this year. Keeping track of the number of fully prepared arrangements, single variety bouquets, and add-on products (chocolates, stuffed animals, gift cards, and so on) might help you decide what to get this year and be able to order products early.  

Your wholesaler will appreciate the early orders as well, as they are also very busy during this time!

This is also a great way to track how much was paid for staffing and labor. How many hours was the staff putting together all of the orders? How much time did delivery drivers spend on the road? All of this will need to be accounted for in the new budget. 


2. Start Scheduling Social Media Posts & Advertisements NOW


While you have time to compile everything you will be needing, now is the time to create those social media posts and advertisements! Undoubtedly, this will take the back seat when February comes around. Facebook and Instagram let you schedule posts 3 months in advance. Take a day to create all of your content for your social media before you really get busy. 

Need a few ideas for content? Re-post a couple of your previous Valentine's Day bouquets! Give your audience a sneak peek at a handful of the products you'll be selling this year. Request images from previous customers to include in a social post.

If you are submitting for an advertisement in a local newspaper or online publication, having your payment and ad together a month in advance is usually standard. If you are looking to be in your newspaper in February, now is the time to make those arrangements!  


3. Offer a Deal 


Looking to increase sales? Want to secure more pre-orders? Create a special promotion to lure in those potential buyers! Pre-orders help establish exactly how much product you will be needing to order from your supplier. Offer a deal to your customers for them to take before a certain cut-off date. A few examples could be:

  • Order your Valentine's Bouquet before February 4th and receive a free stuffed animal!
  • Put in your Valentine's Day order today to receive 30% off your entire order!
  • Purchase a bundle by February 11th to receive priority Valentine's Day delivery!

Everyone loves a good deal! These will really grab the attention of those customers that have been on the fence with ordering ahead. 


4. Reach Out to Your Current Customers


New Business is always welcomed, but the best way to really get those orders in is to reach out to all of your current and past customers. Send out an email blast to let them know you are here to help with their Valentine's Day needs. This would be the perfect place to add a deal for frequent buyers! Tell them your holiday hours and a few offerings that will be available for this year. 

Let them know that Mother's Day is the next big floral holiday and that they should keep you in mind for that as well!


5. Have Pre-Made Arrangements Ready


This is another instance where looking into your past numbers will help guide you. There will always be folks that will depend on day-of purchases. Become their hero! Offer a few varieties of pre-made arrangements or even a Valentine's Day Florist Choice special with a few extra blooms you have on hand. Offer bundles with additional goods like cards, chocolates, and candles—your buyers will of course want to be in good graces when they arrive home!


Preparing for one of the busiest months in the floral industry will help you avoid stress, under/overbuying, and actually maximize your profits. Interested in how Details can help you stay organized for these big retail holidays? Check out this article!


Follow Details on Instagram!