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The Details Support team recently hosted an exciting webinar to introduce Details Direct, our newest platform that simplifies floral purchasing into your Details experience. The session guided attendees through the story behind Details Direct, a live demo of how it works, and a look at what’s coming next.
Delicate, expressive, and full of emotion—the poppy is a flower like no other. After months of research, innovation, and testing, Floraprima proudly unveils the Poppy Collection: five distinctive varieties available year-round, created for florists and designers who seek true, enduring beauty.
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