Why Florists & Event Designers Need Details Flowers Software

by Details Flowers ● 2 January ● News & Events

Are you tired of drowning in spreadsheets, struggling to manage the business side of your creative floral enterprise? Do you dream of spending more time designing and less time crunching numbers? Well, your dreams are about to become a reality! Say hello to Details Flowers Software, the ultimate solution for wedding and event florists who want to take control of their operations, impress clients, and boost their profits. Let's dive into the world of efficiency, creativity, and organization that Details Flowers Software offers!

What is Details Flowers Software?

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Details Flowers Software is a platform for florists and event designers to manage their business operations efficiently. The world's best designers grow their bottom line through professional contracts and confident pricing with Details' all-in-one online tool. This software is available anywhere, anytime, and for any project. Florists worldwide are transforming their businesses into efficient and profitable machines, ready for anything and any moment! Details isn't just a tool; it's like having a team of experts at your fingertips. With this software, you can:
  • Win Better Projects: Your proposals will stand out and leave your competition in the dust.
  • Increase Profit Margins: No more guessing – you'll know your costs inside and out.
  • React to Changes: Adapt to client changes like a pro without breaking a sweat.
  • Plan for the Future: Understand your financial health and confidently grow your business.
  • Streamline Processes: Get more done in less time, leaving you free to explore new opportunities.
  • Boost Confidence: Impress clients with professional proposals and contracts.
  • Reclaim Time: Spend your newfound free time doing what you love, whether it's spending time with loved ones or binge-watching Netflix.

Meet the Visionary Behind Details


Details Flowers Software isn't just a faceless platform. It's the brainchild of Corrine Heck, a successful florist and the Founder and CEO of Details. Corrine knows the struggles firsthand – the juggling of creativity and business management. That's why she created Details, a tool born out of necessity. Corrine's dedication to helping fellow florists succeed is evident in every aspect of the software, from its user-friendly features to the supportive community it fosters.

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“As a florist myself, I knew that there needed to be a design tool developed uniquely for florists.  It seemed impossible when creating designs that require flowers from all over the world," said CEO and Founder Corrine Heck. "We’ve created something with florists in mind and checked off so many needs to help florists. What I love most is hearing from our florist's subscribers and how Details is helping them in their business. Some of the most memorable testimonials from our users that I love are talking about its “Ease of use” and my favorite, “Details is Fast-affordable Magic”!  

"Since we launched nine years ago, we’ve worked with thousands of florists to develop their most sought-after floral tools.  We’re not just looking to refine today’s business; we’re looking to help the florists innovate for the future so they can be more successful years down the road. Because floristry is as unique as each flower arrangement, the software has to be easily customizable and adaptable to each user's preferences, and that’s what we’ve done and strive to do. But don’t take my word for it; there are hundreds of testimonials from clients worldwide who share their experiences.  Just ask them or read them here!”  

Some of Our Florist's Favorite Tools

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Picture this: you're sitting with a client, discussing their Pinterest-inspired floral vision. Instead of scribbling notes and worrying about sourcing blooms, you effortlessly access real-time information about flower availability and pricing from different suppliers. With Details Flowers Software, you become a proposal pro! You can craft visually stunning proposals that showcase your creativity and come complete with profit calculations. And the best part? It's all done with a few clicks, leaving you more time to focus on the artistry of your designs.

We work with large and small florists and businesses of all shapes & sizes. Some of their favorite tools were elegant proposals and recipe creation. But they often love our client management, contract generators, auto-invoicing, payment processing, and report analytics. Each feature works to help in the business management side of floristry. Still, Details also helps on the creative side with extensive floral & inventory galleries, color tools, recipe calculators, and event workbooks & pull sheets. It’s a florist's dream come true.

Streamlined Proposal and Contract Creation

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We all know that creating detailed proposals and contracts is tedious but integral to a florist's business. This process is often tiresome, painstaking, and prone to errors when things change last minute. With Details, these updates are easily automated, making the process pain-free and creating more accuracy for the design room! Florists can quickly generate professional proposals and contracts and win more work faster.  

“Our florists often remark how they’ve impressed their clients (and employees) with their flowers, presentation skills, and straightforward design process. As a designer that dreamed of an easier way, this makes my heart smile,” says Corrine Heck.

Simplified Order and Inventory Management


In addition to business presentations, Details helps with inventory management.  Florists can efficiently track inventory, manage expenses, and handle future orders, ensuring they have the right flowers and supplies when needed. This streamlining of administrative tasks allows florists to focus more on their creative work and not be stuck at their computers all day!

Florists are in the business of making those long-lasting memories for clients, and Details helps with creating essential visuals. Effective communication is vital for florists to develop a vision for the client and get paid for that vision. Our software enables easy sharing of visual inspirations, design revisions, and further essential details, ensuring efficient communication throughout the planning process. And then, once approved, the client can easily make payments simply, with formal contracts that help craft a bespoke, professional experience!  

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Details also provides day-of-event documentation for team members to easily delegate on-site tasks and ensure that all deliverables for the event arrive on time and at the correct location. These tools help ensure everyone on the florist's team is on the same page, resulting in smoother and more successful event execution!

Data-Driven Insights and Analytics

6-Aug-22-2023-05-48-00-2305-PMIn today's competitive business landscape, data-driven decision-making is crucial for budgeting and forecasting the future. Details’ provides valuable insights and analytics that florists can use to make more informed buying decisions. Florists can access reports on their sales performance, popular product trends, and key performance metrics. By leveraging this data, florists can identify growth opportunities, refine their offerings, and optimize their pricing strategies, ultimately increasing profitability and customer satisfaction. This data is excellent for when you are pre-planning for your holiday orders! Your staff and vendors will thank you for your preparedness when you place your orders early for the busy floral season.

We LOVE Our Industry

In addition to offering various powerful features and tools for florists, Details Flowers Software goes above and beyond by actively giving back to the floral community, advocating for the industry, and fostering the success of the next generation of floral professionals! In a sea of businesses vying for florists' attention, the team at Details always attends and repeatedly contributes to our amazing industry. While other companies send brochures and table signs, we love to represent our company and meet our customers first-hand!

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Details Flowers Software supports many floral industry organizations worldwide. Our mission is to always give back to the industry, with 30% of our overall revenues going directly back to the industry, supporting floral events through regular sponsorships and partnerships with software tools. We aim to grow the industry, and the benefits expand beyond our business walls. We are benefiting the entire floriculture ecosystem. We truly love our industry and always want to lend a hand to support!

Why Should You Invest In Details Flowers Software?Large Blog Images-Aug-22-2023-06-32-30-6909-PMDetails Flowers Software is an essential tool for any floral business and an affordable investment. You can create magic for your clients for only $150 monthly or $1,500 annually while also receiving a free seven-day trial to get acquainted with our tools and team. To help florists of all sizes, we are now introducing Growth Plans! Starting at $25 a month, these plans are designed to grow with you and your business. Want to learn more about our Growth Plans, click here!

Isn’t the ultimate goal for any florist business to save time, book more events, and earn more profit? Well, Details’ has you covered! You're not just joining a software platform but becoming part of a vibrant community of passionate florists looking to collaborate and innovate. Connect with like-minded professionals, share insights, and exchange tips and tricks to elevate your floral designs. Interested in getting started? Sign up for an Introductory Call today! We would love to meet you and help you grow your business!

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