Flowers are often viewed as a symbol of love and affection. And while beautiful floral displays can turn any occasion into a decorative affair, did you know that flowers also have visual and aromatherapy benefits that can improve mental and physical health?
What is your business name and how did you come up with it?
House of Redd’s Floral Design Atelier Tonga (pronounced Tawn-ja). With our last name being Redd, my husband and I began "The House". Being creative with a love for flowers and design, we knew that floral design had to be a part of the name, then living just south of Baton Rouge (Cajun Country) in Louisiana we warmed to the word Atelier meaning "shop" in French.
What do you love most about your city and events that you create?
Prairieville is a quiet rural community. We began as a small family owned retail shop. When we started growing we decided to leave retail, choosing to design special events and weddings. We have a passion for people, flowers, décor, planning and design. We delight, enjoy and hold close the relationships that we develop with our brides and families and those special people that allow us to share in the special moments in their lives.
What do you love most about the wedding floral industry?
Flowers, Brides, more flowers and more Brides! I love it all. I love all the varieties of flowers and the process that brings them from the wholesaler to the finished design. I love being involved in all aspects and was just invited to become a member of Nina Ricci Bride. I love getting to know our Brides and finding out what they are dreaming of for their special day and then creating it.
What do you hate most about the floral industry?
I really dislike that we don’t have the ability to get what we would like and that the shipping costs are sometimes ridiculous. We always seem to have all the same flowers and I would like to see the ability to get unique and different flowers that are not what everyone else is using, at a cost that is not out of our ability to include it in the design.
What are your biggest daily challenges and how do you overcome them?
Sometimes I am challenged by The Knot requirements; needing to reply in a timely manner, no response brides, shopper brides. Things that take lots of time with little ROI. Trying not to give so much information away that it can be used to DIY or by someone else. Brides sometimes don’t understand all that goes into the design and flowers. I try to use my instincts and wisdom.
Although she never mentioned it, this delightfully humble woman is, by all standards a big part of the wedding industry. Her website is simple and so is the picture of her with David Tutera. Yep, the lady has talent and you have undoubtedly witnessed it on TV!
Whether your inventory changes often, or you stick to timeless classics, Details Flowers gives you the power to showcase it to all of your clients right from your computer! No longer will you need to peruse your shelves to see what you have to offer to your clients. One simple click in Details Flowers is all it takes to set your inventory levels and rental price!
Once upon a time, a tiny flower with a lot of va-va-voom was the star. Welcome to the 1980's, where Baby's Breath stole the show. It was on the ground, in the air, and why not wrapped up in your hair?
Ok, ok, enough with the cheesy rhymes. We love baby's breath and how it can add a gorgeous ethereal feeling to your floral designs. Some brides love it so much, their whole wedding is covered in it. At Details Flowers, we say to each their own, now & back then. In the 1980's, the petite, white buds reigned supreme! See how they are still champions, from simple to grand, below.
You are standing at YOUR very first event! You have worked for Disney for 10 years creating flower designs. You have been mentored and encouraged, you have talent! You have begun your own floral business. You are THE designer for the 2001 Orlando Broadway Season "Across America"! Remember this is your FIRST event on your own! You have planned on utilizing huge Tropical Queen Palms along with a myriad of delightful floral designs. Everything is ready, the Palms are placed, set up is complete, the venue looks gorgeous. Everyone is excited and ready to begin...This day is Tuesday, September 11, 2001. The event never happened and certainly we will never forget!