Let’s be honest—flowers tend to steal the spotlight. Peonies, garden roses, dahlias… they’re the ones that get the “oohs” and “aahs.” But behind every dreamy centerpiece, bouquet, and ceremony arch is an unsung hero: greenery.
And here’s the truth—most florists aren’t pricing it properly. In fact, some aren’t charging for it at all.
If that sounds familiar, don’t worry—you’re not alone. But it’s time for a shift. Greenery pricing is often underestimated, yet it’s essential to profitability. Here’s how to rethink your approach and start charging in a way that reflects your talent, time, and value.
It’s easy to overlook greenery. Bunches of ruscus, eucalyptus, or salal are often added as an afterthought, without a dedicated line item. But if you're using 10+ bunches of Italian ruscus for an event and not charging for them? That’s real profit slipping away.
Bottom line: If it’s part of the design, it belongs in the proposal—with a price.
Too often, florists apply a 4x markup to blooms like ranunculus but only a 2x markup (or none at all) to greenery. That inconsistency creates a pricing gap that eats into your bottom line. Greenery isn’t “just filler”—it’s a design element that requires sourcing, handling, and skill.
What to do instead: Apply a 4x markup to greenery, just like you would for florals. The wholesale cost may be lower, but your labor, artistry, and time remain the same.
Need help calculating the right markup? Use the free Details Flowers Markup Calculator to price accurately and confidently—for greenery, florals, hard goods, and labor.
Have you ever created a 20-foot greenery garland? Or spent hours wiring smilax to a chuppah in the summer heat? These aren’t quick or simple tasks—they’re skilled labor.
Professional tip: Price the process, not just the product. Include supplemental labor charges for greenery-intensive installations or lush overhead designs. Greenery may appear effortless, but it’s often the most labor-intensive part of the event.
Greenery availability fluctuates—sometimes it’s lush and affordable, other times it's sparse and costly. For example, that go-to eucalyptus might show up yellowed or with a premium price tag.
Stay ahead: Keep an eye on market trends and build flexibility into your pricing. Adjust seasonally, and consider including a clause in your proposals for product substitutions or cost fluctuations. Transparency protects both your profits and your client relationships.
You wouldn’t label your flower selections as simply “flowers”—so don’t do it with greenery. Vague terms like “greenery mix” diminish your design's detail and value, making it easier for clients to overlook costs.
Simple fix: Be specific. Listing varieties such as “seeded eucalyptus,” “Israeli ruscus,” or “pittosporum” adds clarity and elevates your proposal. It signals intentionality and reinforces your expertise.
If you’re on the hunt for high-quality greenery, check out Floral Greens Farmers of Florida—a brand-new partner of Details! They offer a stunning variety of American-grown greens, all cultivated locally in Central Florida. Whether you need lush staples or specialty varieties, they’re a fantastic resource for florists who care about quality and sourcing. Fresh, local, and grown with care—it’s greenery you can feel good about. If you're looking for premium greenery, be sure to ask your wholesaler about Floral Greens Farmers of Florida!
Check out our newest partnership announcement blog to learn about Floral Greens Farmers of Florida and their products!
You’re not “just” a florist—you’re an artist, a strategist, and a business owner. Every stem you choose adds shape, movement, and structure to your designs. Greenery is no exception.
It’s time to give greenery the recognition—and pricing—it deserves. Think of it not as filler, but as the supporting framework of your creative vision.
Details Flowers Software is here to help. With recipe-building tools, cost tracking, customizable proposals, and smart pricing features like the Markup Calculator, we equip you with everything you need to price with clarity and confidence.
Design stunning events, delight your clients—and ensure your profitability. Because in this business, beauty lies in the details… and so does your success.