We’re excited to share that our partners at Rosaprima and Floraprima have launched the second edition of their New Variety Launch Event, taking place from July 21st to August 3rd. This nationwide campaign showcases over 10 stunning new varieties of roses and specialty flowers, each selected for its exceptional quality, rich color, and unique form. From bold, vibrant hues to delicate, romantic tones, these year-round varieties are designed to spark creativity and elevate floral designs across all seasons. Here is more information about their launch event.
Rosaprima and Floraprima, renowned leaders in the luxury florals, are proud to unveil their
second edition of their highly anticipated New Variety Launch Event. Running from July 21st to
August 3rd, this immersive campaign invites florists, designers, and floral enthusiasts to discover
the latest and most exclusive Rosaprima and Floraprima varieties, showcased at premier
wholesaler locations across the country.
This year’s event marks an exciting milestone, as Rosaprima and Floraprima launch over 10
stunning new varieties of roses and specialty flowers—each one selected for its exceptional
quality, captivating color, and unique character. All the featured varieties are available year-
round, providing florists and designers with fresh inspiration and endless creative possibilities in
every season.
This annual celebration of floral innovation offers attendees a unique opportunity to experience
these new rose and specialty flower varieties firsthand. Each participating wholesaler will feature
curated displays, allowing visitors to appreciate the quality, vibrant colors, and distinctive forms
that define the Rosaprima and Floraprima collections.
Key Highlights
Over 10 New Varieties Debuting: Be among the first to explore the latest selections
from Rosaprima and Floraprima, including exclusive launches not yet available
elsewhere—all available year-round.
Inspiration and Education: Discover innovative design ideas and floral recipes inspired
by the new varieties’ shapes and colors, and meet colleagues who are shaping the
industry’s creative future.
Latest Marketing Materials: At each location, florists can access the latest Rosaprima
and Floraprima marketing materials for inspiration. Digital versions are also available
upon request by contacting our marketing team.
Collaborative Spirit: The event is a testament to Rosaprima and Floraprima’s ongoing
collaboration with partner wholesalers, offering tailored marketing support, exclusive
materials, and dynamic social media promotion to drive engagement and inspire floral
artistry nationwide.
"Experience the Rosaprima and Floraprima Difference. This event is your exclusive
invitation to immerse yourself in the innovation and craftsmanship that define both
Rosaprima and Floraprima. We can't wait to welcome florists and designers, alongside
our trusted distribution partners, to experience it firsthand.”
For more details and participating locations, visit https://www.rosaprima.com/new-variety-
launch-event or follow @rosaprimaroses and @floraprimaofficial on Instagram.