Where We Bloom Masterclass Recap: Making the Most of Your Creative Space with Debra Prinzing

It was so wonderful to speak with the amazing Debra Prinzing and Robin Avni in our May Masterclass! Thank you to our members who joined us in Corrine’s discussion with them on their new book, “Where We Bloom.” From how it was created to the different ways you can update your space, there were a lot of great tips and takeaways!


"Every Creative is Inspired by Their Environment"

Our biggest takeaway from our discussion with Debra and Robin is that there are many different ways you can make your space inspiring. It’s all about personal touches! Maximizing your space with shelves and rolling tables, adding in your favorite things like essential oil diffusers, playing your favorite tunes, or surrounding yourself with buckets of flowers and greenery can all play a part in inspiring you to create beautiful pieces of art every day.

Masterclass Cliff's Notes

Here are just a few of the fun facts and tips that Debra and Robin shared during the Masterclass:
  • Debra Prinzing has always loved writing and storytelling. She started working in newspapers and magazines and is originally a home and garden writer.

  • Bloom Imprint is a new venture by Debra and Robin started in 2020, in the middle of the pandemic. They publish books about and by Slow Flowers and people who support and own local and sustainable floral operations.

  • Every creative person is inspired by their environment. It is the vessel in which they create.

  • 16 million people started gardening in 2020 during the pandemic!

  • A benefit of being a member of Slow Flowers Society is to be featured in their books.

  • Bloom Imprint prides itself on printing locally and having a fast turnaround time.

  • 58% of Americans say buying local flowers is "very" or "somewhat" important.

  • 57% of Americans say buying domestic flowers is "very" or "somewhat" important.

  • Buying local flowers allows florists to take comfort in knowing that they are going in the right direction.

  • It takes baby steps to try out local flowers. Try a sampling of local florals as a special choice arrangement.

  • 2021's Slow Flowers Summit will be the Summit's 4th year. It's an in-person celebration of locally grown flowers on June 28th and 29th in California. Attendees will experience design demos, large floral installations, and farm tours.

  • American Flowers Week 2021 is June 28th - July 4th! Use hashtag #americanflowersweek and share on social media. Images are free to use at americanflowersweek.com.

Download the full Cliff’s Notes, including more tips and fun facts in the PDF link below!



"Where We Bloom" Instagram Giveaway

During the Masterclass, Corrine announced the winners of our Where We Bloom Instagram giveaway! We asked our community to enter by submitting a photo of their creative spaces, messy or organized - it didn’t matter, we wanted to see it however they love it most!

These beautiful spaces below stole our hearts - see the winners featured below and what they won.

1st Place: 3 Months Free Subscription to Details + A Copy of “Where We Bloom”

Congratulations to @chasing_flowers_bend for winning 1st place with their gorgeous greenhouse!


2nd Place: 2 Months Free Subscription to Details + A Copy of “Where We Bloom”

Congratulations to @hellolucyblooms for winning 2nd place with their "A BEAUTIFUL MESS" shot!



3rd Place Tie: 1 Month Free Subscription to Details + A Copy of “Where We Bloom”

Our team had a hard time choosing between these two submissions, so we decided to choose both as third-place winners. Congrats @robinhollow and @suotfarm!




About Our Guests

Debra Prinzing

Debra Prinzing is a Seattle-based writer, speaker, and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of slowflowers.com, the online directory to American flower farm's florists, shops, and studios that source domestic and local blooms. She is the author of 10 books, including The 50 Mile Bouquet and Slow Flowers. Debra hosts the 'Slow Flowers Podcast' on Wednesday nights which focuses on the importance of purchasing American-grown flowers and is the creator of American Flowers Week which launched during July fourth week of 2015.

Robin Avni | Creative Director at BLOOM Imprint

For Robin, it always comes back to creative opportunities. From creating content to collaborative educational projects to community cultural programs she looks for the chance to push boundaries and explore new possibilities. She enjoys engaging with businesses, entrepreneurs, and artisans alike.

Robin is a frequent speaker at industry conferences as well as serving on national and local boards and commissions. She received a BA in journalism with a minor in Design from Indiana University in Bloomington. She holds a Master of Communication in Digital Media from the University of Washington. Her research focused on visual communication, social media, and user-centered creativity tools and technology.

Visit Slow Flowers Society: https://slowflowers.com/
Join the discussion during American Flowers Week: https://americanflowersweek.com/
Check out Bloom Imprint & Purchase "Where We Bloom!": https://www.bloomimprint.com/

Follow Details on Instagram!