Our PR Director, Myranda, had the opportunity to visit the Fleur de Villes FEMMES exhibition at the Bal Harbour Shops in Miami. "It was quite a beautiful testament to the strong women that have shaped history. All of the florists did such a wonderful job, and it was a joyous occasion to celebrate all of the local florists and a local supplier that participated in the event!" Myranda Sauls, Details Flowers Software.
The event took place from March 4th to the 14th and honored the women in our history that has paved the way in their respective industries. In honor of Women's History month, it was truly fitting to have these women on display. Here are all of the designs with the original photos of the women who inspired them:
Audrey Hepburn by Aniska Creations
Caroline Astor by Anna Hess Events
Frida Kahlo by Anthology Floristry & Event Design
Cleopatra by Hayal Flowers Design & Events
Celia Cruz by La Feterie
Billie Jean King by Jassi & Co Creative
Gloria Estefan by Luxury Flowers Miami
Grace Kelly by The Soiree Aesthetic Florals
Izumo no Okuni by Andres Aguilar Designs
Jane Austen by Petunias Floral
Joan Didion by Bloominescent
Katharine Graham by Primrose Florals
La Goulue by Twigs and Daisies
Maya Angelou by LeChat Roses
Oprah Winfrey by Petal Productions
Queen Anne by CASAFLOR Floral & Event Design
Sarah Bernhardt by Oscar Mora Floral Art & Design
Our partner and great friends at Jet Fresh Flower Distributors procured all of the flowers for this event.
"FDV was fantastic! All of the designers went above and beyond to not only make their designs amazing, but they also had to keep them alive for 14 days! They were only allowed to use a limited amount of preserved/dried items, so they had to construct elaborate hydration solutions and use flowers very carefully and strategically. It was an extra challenge for the designers as they were assigned a specific photo of the iconic woman and they had to match that specific dress. Each dress was done by a different designer, and it's great to see all the amazing talent and different styles of designers down here. Our very own, Olga Ramirez, AIFD, CFD was one of the 3 guests judges and had the hard task of selecting winners from 4 categories, Most Realistic, Most Technical, Most Creative, and Best in Show." -Jet Fresh Flower Distributors
The judges certainly had their work cut out for them! Jena Gizerskiy from Rosaprima told us about her experience with being a judge.
"So, Rosaprima is pretty involved with Fleur de Villes. We have donated flowers in the past for their projects and Ross, our President, and CEO, has been sort of chosen by them to be one of the judges. For the FEMME collection, he was not able to attend and asked me to replace him. I was like, absolutely. It’s such an honor."
"There are 4 categories to look out for. Best in Show, Most Creative, Most Technical, and Most Realistic. The walkthrough is out of this world, it’s almost like we are running out of time and it’s getting hard to absorb all of it in. Realization of just how much work, love for flowers, and dedication went into each mannequin starts to set in after you see about 3 of them. So hard to pick favorites. With each new one, it’s like: 'Oh wow! Look at the details! How stunning is this!' Once we make our decision, we make our way to the patio where all the participating florists are waiting for the announcement of the winners. I learn that some of them worked the whole night through to make their work of art. Incredible. Something to admire, for sure. I am leaving with an incredible experience and even more love for our fantastic floral industry."
Photos provided by Myranda Sauls & Fleurs de Villes
About Fleur de Villes
"Founded by Tina Barkley and Karen Marshall, Fleurs de Villes combines the love of flowers, local design talent, and bespoke, utterly unique displays, for experiential events like none other. Our name speaks to that – Fleurs de Villes – flowers of the cities. Connecting with each city we launch in, we work with top local florists, designers, growers, and nurseries, to showcase that city’s world-class talent and create stunning displays of art. Fleurs de Villes not only showcases artful flower displays, we create engagement – with audiences viewing our events, and with the partners who support us, from leading sponsor brands to local and national media, as well as community-based groups. We believe in the power of partnerships and the amplification of messaging that comes when audiences have an experience of the senses. Our team of highly professional individuals is dedicated to ensuring every touch-point is on-brand to deliver an event experience people will be talking about – and sharing – for a long time to come. We look forward to growing our network of talent and unique event programs worldwide." Visit www.fleursdevilles.com for more information about their upcoming events!
Follow Details on Instagram!