A hot topic in the floral community right now is whether it's worth offering designs for Thanksgiving. Our answer? Absolutely YES! With more people reconnecting with friends and family after the pandemic, there's a growing demand for festive home and table decorations. Social media is brimming with creative ways to style homes and tables for special occasions, and flowers are essential to these displays. Hosts are looking for eye-catching pieces for their Instagram photos, and two new blooms have hit the market to put the extra wow factor in these seasonal designs.
Rosaprima and their specialty flower brand, Floraprima, announced two new blooms just in time for the fall! To celebrate the season, we’re excited to highlight these fresh additions and spark your creativity for autumn designs. These two new blooms are sure to add a touch of elegance and warmth to your fall arrangements. They had the opportunity to see these stunning blooms up close—RP Espresso and Elegance Cioccolato are sure to be a favorite among fall enthusiasts!
RP Espresso
That's that me, espresso🎶
RP Espresso, one of the latest additions to the Rosaprima collection, is an absolute showstopper! Its deep, rich brownish-red hue is reminiscent of a shot of espresso, offering a striking yet sophisticated palette that enhances any arrangement. Its petals' velvety texture and full blooms exude a sense of luxury, making it perfect for modern and classic floral designs. Whether you're crafting statement centerpieces or elegant bouquets, RP Espresso delivers a unique flair that’s sure to impress. Make sure you're among the first to secure your orders and offer your clients a distinctive and elegant touch for their festive displays!
Elegance Ciocolatto
As the vibrant colors of summer fade into the rich tones of fall, florists everywhere are on the lookout for blooms that truly capture the season's essence—and Elegance Cioccolato by Floraprima does just that! With its deep, chocolatey petals blending beautiful shades of red and brown, this ranunculus variety perfectly reflects autumn.
Elegance Cioccolato isn’t just stunning; it is grown in ideal conditions at the Floraprima Farm, nestled in the Altura Highlands. These blooms thrive in a unique environment, making them stand out for their beauty and quality. Their impressive vase life ensures that your customers can enjoy these gorgeous flowers for longer, making them a fantastic choice for autumn arrangements.
If you want to elevate your fall floral offerings, Elegance Cioccolato will attract clients who want something special for their seasonal events. This ranunculus variety will add a touch of elegance and warmth to any arrangement, helping you capture the true spirit of autumn.
We were so excited to have Rosaprima send over their new fall flowers to the Details' Headquarters so our team could see these beauties for themselves! We couldn't pass up the opportunity to invite our very own Florida Man into the office to make some delicious Rosaprima Espresso Rose-inspired martinis. Check out the reel we created on Instagram here!
Tips for Selling Autumn Designs
As the holiday season approaches, many hosts want to create memorable experiences for their guests. With its focus on gratitude and togetherness, Thanksgiving is a prime opportunity for floral designers to shine! Offering Thanksgiving-themed floral designs can help your clients elevate their celebrations and create an inviting atmosphere. Plus, it's a chance to capitalize on a growing holiday decorating trend beyond the traditional winter and spring seasons.
Start small by curating a selection of standout floral arrangements designed for the season. Highlight a few key recipes and arrangements that you can prominently feature. Promote these options on social media and your website to generate excitement and encourage preorders.
Offer your clients creative ideas for incorporating blooms into their Thanksgiving décor. Many people might not realize that seasonal florals are perfectly suited for the holiday, so provide inspiration and guidance on using flowers to enhance their celebrations. Rosaprima’s featured designs are a fantastic starting point and can serve as an example of blending seasonal elegance with festive flair!
Don’t forget that Thanksgiving florals make wonderful gifts, too. Encourage your clients to consider sending these beautiful arrangements to relatives and friends who cannot attend the gathering. It’s a thoughtful gesture that can brighten someone’s holiday and show they’re in your thoughts.
There are always special occasions throughout the year where flowers can make a big impact. Expanding your holiday offerings beyond just Valentine's Day and Mother's Day allows you to tap into new markets and keep your business vibrant year-round. Thanksgiving is just one of many opportunities to showcase your creativity and connect with clients on a more personal level.
Explore the latest additions to the Rosaprima Collection, now available on Details! As you gear up for the holiday season, don’t forget to use Details to streamline your planning, save time, and maximize your profits. We would love to see what you create--be sure to tag @detailsflowers, @floraprimaofficial, and @rosaprimaroses to be featured!
About Rosaprima
Rosaprima roses epitomize beauty and elegance, with the company dedicated to cultivating some of the most luxurious varieties in the world. Since its founding in 1995, Rosaprima has remained steadfast in its core values: unparalleled craftsmanship, ethical business practices, and a belief that roses play a central role in life’s most cherished moments. With a team of 1,600 employees across the globe, Rosaprima has set a new standard for rose cultivation. The Rosaprima brand has become synonymous with luxury and quality, earning worldwide recognition for its exceptional roses. Learn more at www.rosaprima.com
About Floraprima
Floraprima was established in 2023 as an extension brand of Rosaprima, created to represent a range of specialty flowers. Since Rosaprima’s founding in 1995, the company has focused on mastering rose cultivation. Over the past two decades, Rosaprima has become known for producing some of the most luxurious roses on the market by prioritizing quality, innovation, and a passion for beauty. In recent years, however, Rosaprima recognized a growing demand within the industry for specialty flowers, particularly those seasonally grown in regions like Italy and Holland. With farms situated at a high altitude in the Andes mountains of Ecuador, Rosaprima found the ideal conditions for cultivating a variety of flowers year-round. Seizing this opportunity, the company expanded its offerings to include some of the finest wedding flowers available on the market, providing them with year-round availability. Learn more at www.floraprima.com