RP Exclusivities: The Vision Behind a Distinctive Rose Collection

Our partners at Rosaprima are continually exploring what makes a rose truly distinctive, from unexpected color combinations and unique petal structures to shapes that bring something different to floral designs. Their RP Exclusivities collection features nine carefully selected varieties, each with its own character and grown exclusively by Rosaprima. Read the press release below to learn more about the collection and the work behind these standout roses. Details members can explore the varieties for themselves anytime in the Rosaprima collection within the Item Gallery in Details!

A distinctive rose begins with the details. It may be an unusual color, a particular petal structure, an unexpected combination of tones, or a form that gives the flower its own character. These qualities guide the development of Rosaprima’s Exclusivities collection.

Introduced in 2015, the collection reflects Rosaprima’s ongoing work to identify and cultivate roses that offer something distinctive. Each variety is selected for its individual characteristics and grown exclusively by Rosaprima.

A Different Perspective on Rose Selection

The RP Exclusivities collection begins by identifying the qualities that distinguish one variety from another. Color is often the first thing people notice, but form, petal arrangement, bud size, and opening shape matter as well.

RP Black Pearl established this direction as the collection’s first variety. Its deep crimson-red color, velvety petals, and substantial bud give it a distinctive presence while retaining the familiarity of a classic red rose. Its introduction marked the beginning of a collection built around specific varietal characteristics.

Since then, the collection has expanded to include different expressions of color and form. RP Aspen offers a white garden-rose appearance, while RP Flamingo combines pink, peach, and coral tones. RP Moab introduces warm sienna and terracotta hues, extending the collection into earthier color palettes.

Each variety contributes a different perspective on what makes a rose distinctive. These differences are central to the collection’s identity.

Expanding the Possibilities of Color and Form

As the collection has evolved, its varieties have introduced a broader range of expressions for professional floral work, expanding the ways these roses can be used.

Color remains an important point of distinction. RP Espresso explores deeper brownish-red tones, while RP Midas Touch presents a rich mustard-gold shade. Both offer alternatives to more familiar rose palettes, providing floral professionals with greater depth and contrast.

Other varieties stand out for their structure and detail. RP Serendipity combines layered pink petals with a distinctive green center, creating contrast within its rounded form. RP Filomena offers another expression of pink, contributing its own character to the collection.

More recently, RP Popcorn introduced a sculptural interpretation of white. Its distinctive petal formation demonstrates how structure can give a rose an individual identity, even within a familiar color.

Together, these varieties illustrate the range of qualities that define RP Exclusivities. The collection brings together roses whose colors, forms, and characteristics offer different starting points for floral compositions.

From Selection to Cultivation

Identifying a distinctive rose is only one part of the process. Bringing a variety into production requires evaluation and cultivation to determine how to maintain its characteristics and translate them into a consistent commercial product.

Color, petal structure, stem characteristics, and production requirements all influence a rose’s performance. Maintaining its defining qualities while meeting the demands of the professional floral market is essential.

This relationship between selection and cultivation is central to developing RP Exclusivities. The collection reflects the work of recognizing a variety’s potential and bringing its distinctive characteristics into production.

A Collection with Its Own Identity

Today, the RP Exclusivities collection comprises nine varieties: RP Black Pearl, RP Aspen, RP Flamingo, RP Moab, RP Serendipity, RP Espresso, RP Midas Touch, RP Filomena, and RP Popcorn.

Together, these varieties reflect an ongoing commitment to expanding rose cultivation possibilities through distinctive selections developed for professional floral markets.

Explore the RP Exclusivities collection in Details to learn more about the nine varieties grown exclusively by Rosaprima!