---
title: "Behind the Designs: How Accent Decor Turns Trends Into Products"
description: Discover how Accent Decor transforms trends into functional, beautiful products for the floral and event industries through craftsmanship and customer feedback.
image: https://blog.detailsflowers.com/hubfs/2026%20Blog%20Post%20HeadersTemplates%20(2)-Sep-09-2026-04-45-22-5881-PM.png
---

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# Behind the Designs: How Accent Decor Turns Trends Into Products

##### by [Details Flowers](https://detailsflowers.com) ● 6 November, 2026 ● [News & Events](https://blog.detailsflowers.com/blog/topic/news-events)

![](https://blog.detailsflowers.com/hubfs/2026%20Blog%20Post%20HeadersTemplates%20(2)-Sep-09-2026-04-45-22-5881-PM.png)

If you have ever searched for the perfect vessel, planter, or décor piece, you have likely come across [Accent Decor](https://www.accentdecor.com/in-stock?gad_source=1&gad_campaignid=23313578523&gbraid=0AAAABAdKoezc40pXsrvby4gv-NTLi87nQ&gclid=CjwKCAiAzKvXBhBAEiwABLl9AjqOWiuJ9rOMSsrI4JZh9F-ne3qGKbRTXQb7sCgpZLKILGHyMULCVBoCh6MQAvD_BwE). Known for its design-forward products for the floral, event, home, and plant industries, Accent Decor has built its reputation on more than beautiful products. Behind each collection is a process that brings together trend forecasting, customer feedback, functionality, and craftsmanship.

Accent Decor was founded in 1997 by Frank and Margaret Hofland. Frank grew up working in his family's greenhouse in Canada, where he saw firsthand how the right vessel could complement and elevate flowers. As a teenager, he began traveling in search of unique containers for the family business. That experience eventually became the foundation for Accent Decor. [Learn more about Accent Decor's history](https://www.accentdecor.com/about-us/our-history?utm_source=chatgpt.com)

That connection to the floral industry remains an important part of the company today. Accent Decor continues to create products specifically for the professionals who use them, from floral designers and event professionals to plant shops and retailers.

![Large Blog Images #2 (19)-1](https://blog.detailsflowers.com/hs-fs/hubfs/Large%20Blog%20Images%20%232%20(19)-1.png?width=1600&height=1000&name=Large%20Blog%20Images%20%232%20(19)-1.png)

## Where Design Meets Function

Creating products that feel fresh season after season starts with understanding where design is going.

Accent Decor's Product Development team draws inspiration from a variety of sources, including travel, design movements, and customer preferences. Rather than simply recreating what is already popular, the team looks at broader shifts in color, texture, materials, and form and considers how those influences can translate into products for the industries it serves.

The result is a collection that reflects current design while still giving professionals room to make each piece their own.

For floral and event professionals, a product must also work.

Accent Decor considers practical details throughout the development process, including the size and scale of a piece and how a floral designer might actually use it. The company's Product Development team has specifically discussed evaluating details such as vessel openings, height, and depth when designing products for florists.

That balance between aesthetics and usability is what can turn a beautiful object into a valuable design tool.

Once an idea takes shape, Accent Decor's in-house team works with artisans and manufacturing partners worldwide to bring it to life. The company has developed relationships with production partners in countries including Portugal, Poland, India, Nepal, and China.

Craftsmanship plays an important role in many of its collections. Hand-painted ceramics, woven materials, and mouth-blown glass are just a few examples of techniques represented throughout its assortment. Variations created during the handmade process can also give individual pieces their own character.

![Large Blog Images #2 (27)-1](https://blog.detailsflowers.com/hs-fs/hubfs/Large%20Blog%20Images%20%232%20(27)-1.png?width=792&height=495&name=Large%20Blog%20Images%20%232%20(27)-1.png)

## Listening to the Industry

Trend forecasting is only one part of the equation. Accent Decor also pays attention to the people actually using its products.

Customer feedback can influence everything from the functionality of a vessel to the size, shape, and details of a new collection. In some cases, conversations with floral designers have even helped shape the direction of new products.

That creates a valuable connection between the people designing the products and the professionals ultimately putting them to work..

![Large Blog Images #2 (20)-1](https://blog.detailsflowers.com/hs-fs/hubfs/Large%20Blog%20Images%20%232%20(20)-1.png?width=1600&height=1000&name=Large%20Blog%20Images%20%232%20(20)-1.png)

## More Than What's Trending

When a new Accent Decor collection arrives, it can be easy to see only the finished product. But behind a vessel or décor piece is a much longer creative process: identifying emerging design influences, listening to customers, refining concepts, and working with skilled artisans to bring those ideas to life.

For the floral and event professionals using these pieces, that process means having access to products that aren't just on-trend but designed with their work in mind!

 

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