We had the chance to go behind-the-scenes with the newest member of our team - floral designer, Parie Donaldson - for an insider look on how to successfully execute a styled photo shoot. Take a look at what she had to say:
I was thinking recently about the power of creative collaboration and how partnering with other people, and leaning on each other’s strengths, can immensely drive your business forward. In the spirit of sharing I’ve put together this styled shoot proposal from an actual shoot I participated in as a demonstration of how effective these can be in getting brand recognition, as well as garnering goodwill by partnering with some very talented vendors.
This particular shoot came from a workshop for photographers that I was asked to present at last year. Nearly a dozen photographers paid to participate in the event and several florists, planners, bakers, and stationers provided their product (at cost) in return for some high-quality images showcasing their work.
As a fellow florist and event designer, I understand there are costs related to supplying flowers or cakes for styled shoots. For the sake of this blog let’s get right to the in’s and out’s of how to prepare for and maximize your ROI from styled shoots.
Let’s walk through some key steps:
Once you have those photos, get out there and post the heck out of them! You worked hard to create something fresh – show it off!
If you’re not sure how effective this kind of marketing can be, this shoot got picked up by multiple blogs, including by Martha Stewart! Hello bucket list! Many thanks to the talented @kortneyboyettphoto
Are you in love yet? We are amazed by Parie's designs and we are so proud to have her on the Details team as our Certified Virtual Designer. Available for hire, learn more here.
Follow Details on Instagram!