Corrine Heck, Founder and owner of Details Flowers, shows off the website for her business, which provides software that florists can use to keep track of inventory and customers and the status of deliveries.
By Clayton Park
Corrine Heck, founder and CEO of Details Flowers, has a new home for her growing startup company. Heck, who graduated late last year from the Volusia County-funded UCF Business Incubator at Daytona Beach International Airport, was recently selected to receive the inaugural entrepreneurship grant from All Aboard Properties.
The prize is a year of free rent for a 3,000-square-foot office space at the All Aboard Storage Center at Sunshine Park Mall in South Daytona. Heck was selected from a field of 37 applicants, ten chosen as finalists, who were then asked to submit a video describing what they would do with the space.
Andy Clark, the CEO of Port Orange-based All Aboard Properties, said he picked Heck because “She had the most intriguing video. I knew of her from 1 Million Cups (the weekly entrepreneur's forum in Daytona Beach). She has great energy. I think she will be very successful.”
Details Flowers is a provider of a subscription-based software service that helps florists and special event planners keep track of clients’ orders and requests and monitor inventory and the status of deliveries. Heck said she decided to share half of the space with another, yet-to-be-determined business to create an entrepreneurial “co-working” facility called The Greenhouse.
Clark, who owns several All Aboard Storage Centers throughout east Volusia County, intends to offer an entrepreneurship grant each year to help promising startup businesses get off the ground. “We were blown away at the number of applicants,” Clark said. “They were all so worthy that I wished we could give them all free space. We will do what we can to provide more free space for worthy startups and existing businesses.
“I want to fill up the rest of the vacant space at the Sunshine Park Mall as quickly as possible with similar, very cool modern industrial office space and their ancillary needs like food and coffee vendors,” he said. Clark said the build-out and first-year rent for Heck will be free, including utilities.
Heck, who said she would be responsible for furnishing half of the space, can continue leasing the space as a paying tenant in subsequent years. Heck said she hopes to move her business, which she currently operates, out of her Ormond Beach home in September. She currently employs three part-time workers who have primarily worked out of their homes. She said that having a dedicated office space will allow them to work under the same roof along with student interns.
Details Flowers, founded in 2014, has grown to 60 clients, including two florists in Canada and one who signed up for her service on Wednesday from Australia. Locally, Details Flowers’ service is being used by a florist business in Port Orange called Flowers OMG, Heck said. Heck recently gave a presentation to venture capital investors in Orlando in what she said would be her first-ever institutional funding round. She said she would like to include investors from Volusia County in that round under $500,000.
She also plans to present her business at upcoming national florist industry trade shows. She said her goal is to grow to 150 clients by year’s end and to at least 30 employees within four years.
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