Celebrating Floral Artistry: The Interflora UK World Cup 2023

The Interflora World Cup is one of the most prestigious floral design competitions in the world, where florists from different countries compete against each other to showcase their skills and creativity. This competition is held every four years, attracting some of the most talented floral designers from all around the globe. In this blog post, we will take a closer look at the Interflora UK World Cup and explore what it takes to be a competitive floral designer.

Details Flowers Software is honored to be a Silver Sponsor of this year's Interflora UK World Cup and to have our software used to help plan the event's decor!

The Interflora UK World Cup: A Brief Overview


The Interflora UK World Cup is an international floral design competition that was first held in 1972 in Amsterdam, Netherlands. Since then, it has been held every four years in different cities worldwide. The competition is open to florists from all countries, providing a platform for them to showcase their talents, creativity, and technical skills. The Interflora World Cup is often referred to as the Olympics of floristry, and it is widely regarded as one of the most prestigious floral design competitions in the world.


Manchester, known for its rich industrial heritage and thriving cultural scene, will host the Interflora UK World Cup this year. The event will take place in a stunning venue, the Manchester Central Convention Center, which will be adorned with breathtaking floral installations. Manchester's diverse and lively atmosphere provides the perfect backdrop for this celebration of creativity and nature's splendor.

The Rules of the Interflora UK World Cup 2023

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This year's World Cup will be held September 7th - 9th. Across the three days, there will be six heats of designers competing. The semi-final will be on Friday, the 8th of September, and on the 9th is the grand final. Here are the confirmed designers and the countries they will represent:

Screen Shot 2023-05-12 at 11.59.02 AMThe theme for 2023 is "our natural world," where designers will be challenged to concentrate on sustainability and natural materials. The florists will be given a set amount of time to complete their designs. They will be judged based on various criteria, such as creativity, technique, sustainability, originality, and use of color.

You can grab your tickets to the World Cup in Manchester here - or - if you can't make it to Manchester for the festivities, Interflora UK will be streaming the whole event! You can buy tickets to watch the competitions live here!

What it Takes to Be a Competitive Floral Designer

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To be a competitive floral designer, one must possess a combination of skills, creativity, and passion. Here are some of the essential qualities that are required to succeed in the Interflora World Cup:

  • Technical Skills: A competitive floral designer must possess a high level of technical skills to create intricate and complex floral designs. This includes skills such as wiring, taping, arranging, and shaping flowers.
  • Creativity: Creativity is one of the most critical qualities of a competitive floral designer. Florists must be able to come up with unique and original designs that stand out from the rest. They must also have the ability to interpret themes and briefs creatively.
  • Attention to Detail: Attention to detail is crucial in floral design. Florists must have an eye for detail and be able to work with precision to create beautiful and elegant designs.
  • Time Management: Time management is essential in the Interflora World Cup. Florists must be able to work efficiently under pressure and complete their designs within the given time frame.
  • Passion: Passion is what drives most successful floral designers. Florists must have a love for flowers and a deep appreciation for the art of floral design.

Interested in learning more about what it takes to compete and judge a floral competition? Check out our blogs; "Expert Tips for Judging Floral Competitions" and "Top Tips for Participating in Floral Competitions!"

Join us for Our May Masterclass with the Former Head of Product Development for Interflora UK, Karen Barnes!

May 2023-2

Our friend and floral expert, Karen Barnes, is the former Head of Product Development for Interflora UK. She has shaped the look and feel of flower gifts in Britain for over ten years, designing and developing strong commercial floral and plant ranges for 2,000 Interflora florist members!

Click here to watch the replay of our May Masterclass, "From Concept to Victory: Winning Strategies for Floristry Competitions." Details' Founder & CEO Corrine Heck and Karen discuss floral competition best practices!

Educational Workshops and Demonstrations

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The Interflora UK World Cup was not just a platform for competition; it also served as a hub of learning and inspiration for both professionals and enthusiasts alike. Throughout the event, attendees have the opportunity to participate in educational workshops led by renowned floral designers, gaining valuable insights into the latest techniques, trends, and innovations in the field of floristry.

Networking and Collaboration


One of the highlights of the Interflora UK World Cup is the opportunity for floral artists to connect with like-minded individuals from all around the world. The event fosters an environment of collaboration where professionals can exchange ideas, share experiences, and forge meaningful connections. These interactions not only enrich the participants' artistic journeys but also contribute to the global growth of the floral industry.

Impact on the Floral Industry

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The Interflora UK World Cup serves as a catalyst for innovation within the floral industry. It showcases the immense potential of floral artistry to transcend traditional boundaries and captivate audiences with its sheer beauty and emotional resonance. The event sparkes new ideas, inspires budding talents, and elevates the standard of excellence within the profession. If you love the art of floral design, the Interflora World Cup is an event that you don't want to miss!

interfloraAbout Interflora UK

Started in 1923, Interflora UK is a community of local artisan florists crafting beautiful blooms and delivering gorgeous gifts across the UK and internationally with a community of 900 independent businesses on the British highstreets. When a bouquet is sent through Interflora, it supports one of them!

All photos from www.Interflora.co.uk/page/world-cup

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