Earlier this month, we had the opportunity to sponsor and attend The Intrigued Experience in Tampa, hosted by Sarah Campbell. The Intrigued Experience offered an immersive blend of workshops, hands-on design sessions, and strategic business discussions for florists and event professionals. Click below for our full recap!

 A respected leader in the floral industry, J.P. Varvarigos, owner of Wellington Florist, shared his journey of managing a third-generation flower shop, offered tips for business growth, and discussed the importance of participating in industry organizations and initiatives.

Founded in 1905, Ball Horticultural Group has been at the forefront of plant breeding and research. With a mission to "color the world" and provide the most innovative, high-quality flowers, Ball uses a global breeding and product development approach.

As we enter the final quarter of the year, the floral industry continues to navigate a complex landscape shaped by environmental challenges, shifting consumer behaviors, and economic uncertainties. The SAF Ultimate Round Table webinar shed light on these key factors, offering valuable insights into what’s ahead for the industry.