Working alongside florists and event designers in your local community is a great way to generate positive experiences and a profitable floral ecosystem for all. As an entrepreneur, it’s important to support your local community because, after all, it’s where you do business!
In the floral industry there are many ways in which we are uniquely suited to support each other. This can be something like lending surplus inventory to another florist in need or sending them a referral if you have a client who may be better suited to their strengths than yours. This can boost your business by creating reciprocal relationships and positioning you as a leader within your community.
It can be tough to get started in any business, especially one that relies so heavily on creativity, which is why it’s so important to support each other. It’s all too easy to fall into bad habits and negativity when you’re walking the tough road of entrepreneurship. It can be tempting to do things like undercut contracts by undercharging, poach talent from fellow event planners, or copy content from a competitor’s website. It’s important to keep in mind that, while these things may bring you short-term gains, they will hurt your business and your community in the long-run. Imitation is not always the sincerest form of flattery and one of the many keys to lasting success is acting with integrity.
Fostering a healthy business environment in your community can come from small things like writing positive testimonials for your collaborators, inviting a competitor out for coffee or lunch, following them on social media and just paying your bills on time!
Another big part of being a good neighbor is being willing to learn and change. We all know that change can be difficult. It’s almost always easier to stick with old ways and avoid challenges, but it is always worth it to expand our knowledge and grow.
Learning together and mentoring each other by hosting or attending workshops and participating in social groups is another great way to connect with and support your fellow florists!
At a recent event, our founder Corrine had the opportunity to teach a Crash Course: From Selling to Design. She took that opportunity to share other software programs with her class. We believe that there is a software for everyone. We are excited to work with over 400 florists around the world. We love to help and share best business practices so that the floral industry continues to thrive for generations to come.
There are many ways - big and small - that you can contribute to your local community. A rising tide lifts all boats, so create those positive experiences for your peers and help your floral ecosystem continue to bloom by being a good neighbor.
Enjoy this free download as a friendly reminder to be a good neighbor!