Ramirez Wholesale Flower Power 2018

by Details Flowers ● 2 February ● Partners

When our florists/designers begin with Details Flowers Software, they are inspired by the features and tools that make their jobs much more straightforward. Of course, they can now calculate and prepare their orders for weekly events! Sometimes, our florists/designers prefer to work with the suppliers they have relationships with; we understand that, and the wholesalers do too.

Once they find out they love Details Software, our florists/designers often tell their favorite suppliers about our software, and thus, their wholesalers would like to join, too!  That's how it happens and how we met the excellent team behind California-based Ramirez Wholesale!  A mutual customer went raving to them about Details Software, and before we knew it, we had another pleased supplier joining our network.  Here is more information about our new wholesale partner, Ramirez Wholesale Flowers. We Welcome Ramirez (Flower Power 2018) to the Wonderful World of Details Flowers Software! 

History of your company?

Lazaro Ramirez Sr. decided to open a new floral wholesale company in 1999 in California. His two sons, Gerardo and Junior ("King of Flowers"), took over the business in 2015 and decided to incorporate and currently run the operation. Lazaro Sr. is still an integral part of the daily operation mainly because he loves working with flowers and working alongside his boys. Even though the Sr. doesn't need to work, he still comes into the warehouse regularly because he loves it!    

When working at a 2nd generation business, there is a ton of responsibility to get it right and keep everything moving forward. Lazaro Sr. may have started the business, but Gerardo and Junior are inspired daily and work towards making a difference in their community and all their new customers. They also love working with flowers and the talented, amazing people that come into their business each week. Being around beautiful flowers and talented floral artists inspires them to keep improving and growing towards new chapters. "You have to love what you are doing," says Gerardo. It is apparent in their customer service, recommendations, referrals, and growth that they are meeting that challenge."


How many locations do you service?

EVERYWHERE! Presently, Ramirez Wholesale makes local deliveries to San Diego, Temecula, Murrieta, and Los Angeles. As of January 2018, we have started shipping nationwide to service florists and designers throughout the United States to meet the demand and requests.


How do you go above and beyond for your customers?

We love meeting the challenges that customers can send our way.  If a customer requests an exact color, quantity, and variety for their event, we will make every effort to make it happen. Last-minute orders are no problem. We have all the resources to complete last-minute orders. We are always about making it happen, ideally for you!

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What are your best communication methods?

The best way to communicate with our customers is by email and phone. We love to help our customers with their questions, information, and orders. We process the emails upon receipt with confirmation, and various options and orders are received hourly.  We also get a lot of designers who come to our location to choose their flowers.  If a customer has social media, they can catch up with us on Facebook, Instagram, and Linked In, which are very helpful.  We like to stay connected to ensure our customers are serviced however they communicate with us.  


How far do you service?

As we said, we deliver to San Diego, Temecula, Murrieta, & Los Angeles each day. In some other locations in Northern California, we will deliver on Tuesdays and Fridays. Our shipping schedules will continue to develop to meet the needs of our customers.  We can ship daily to most of the United States, too.  Please contact us with your special requests if you are interested in trying our excellent product for your next event.  

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What do you do in an emergency?

When emergencies happen, we do our best to determine the best solution to the issue. We can and will source products from any floral vendor, even a competitor if it's the best scenario for our customer. Our customers always come first.  If the florist requires an urgent delivery, we will go out of our way to put the client at ease and be an extension of their team. Sometimes, other companies' errors are a great way to show how and when we will step up to the plate.  We will go out of our way to help make our customers successful.


How do you get paid?

All florists pay for the flowers before the products are delivered or shipped.  This helps us to ensure all flower requests are available at any given time of the year and better to meet all our customers' demands.


What do you like LEAST about florists?

There is one thing that we have a difficult time appreciating: how some designers/florists can be very last minute!  Things happen, and we understand that, but the ideal is to have time to procure and produce the best to offer, and when someone waits until the last minute, it isn't very easy. So we consider it to be a natural part of the industry that we are all in, and last-minute orders happen, and we choose to make them successful too.


What do you like BEST about your florists?

When we get to see the designs created by our florists with the flowers we source for them, it is an excellent experience.  We appreciate our florists and designers who share their beautiful designs with us.  It's always impressive and appreciated!  It's inspiring to see the creative masters at work.  We are often wowed by their true artistic talents. 

Do you offer any educational opportunities to enhance your florist business?

We believe educational opportunities are important, and if we hear of educational events, we post them on Facebook and other social media.  We also post current and upcoming trends.  We encourage our florists to make the best decisions in business to be more successful. Like trying out Details Flowers!


How are you hoping Details Flowers Software will help your customers?

We believe innovation is the key to success.  One of our goals for the New Year is to provide more options to our florists for training and using progressive tools to make their businesses more streamlined and profitable.  We think that by encouraging our florists to be progressive in their business, they will also be more successful.  We believe Details Flowers Software is one of those innovative tools that we hope more florists will utilize and thus, find our wholesale flower company and what we can provide for them.

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Do you have any tips for new florists getting started in the business?

For new florists in the business, we suggest that they partner up with people already in the floral industry to get a feel for what it is and to determine if it is something that they would like. Apprenticeship and mentoring with a skilled designer is always a great way to begin in this industry. Associating with others in the business helps you not to be afraid to learn and allows for helping each other out! At Ramirez, we are all about relationships with one another. It helps us all grow.


How do you deal with waste at the Wholesale Level?

At the wholesale level, we try to limit it as much as possible, but we always donate to charities when we find that we have excessive amounts.

Anything you would like to add?

Yes, we are working hard to have our website up and available, so as the saying goes, "Excuse our dust."... But until it's online, you can always visit us at  @ramirez_wholesale!

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Do you attend any events?

We do!! Sun & Fun Workshop with Cal Flowers was great!  Went to Vegas for the World Flowers Expo. It was amazing!  All the different growers, wow, but to be honest, pretty much the same, we didn't see many innovative products.  We want to go and grow where we can benefit our customers better. Our services are being met and are leading the industry. We had a conference where the growers and wholesalers got together and discussed current issues like how cannabis will affect the industry. Along with things like how can we help train our customers and take more responsibility to service our customers further.  

We are in a different time and have to meet the many challenges in our industry. We have to be more specialized and develop relationships with our customers to ensure success for them and us. We currently have 15 employees, drivers included, and four sales reps.  

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What percentage of your customers are event design florists? 

We are seeing a change in the industry, which seems to lean towards the floral event designers.  Florists, from our experience, are fading away. Mind you, some are doing very well.  Some offer products and move more into garden-style events and specialty-type flowers to give them the extra edge to help them thrive.  The designers who are not the "florist type" but more the event designers are entering into a more high-end market! Meaning they are buying more unique flowers and creating an authentic experience.

We currently supply approximately 70% event designers approximately 25% retail florists and complete our list with 5% wholesale customers!  We are thriving and looking forward to meeting the growth challenges in 2018!  Join us at some of the upcoming events mentioned above for 2018, and we'd love to meet you!  Check us out!!

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