In the age of social media, non-traditional holidays are gaining popularity, offering perfect opportunities for florists to create unique designs and promotions. You’d be surprised how many people participate in these fun days, so why not join in the celebration? Here’s a roundup of some fun holidays to help your customers express their feelings—whether it’s friendship, love, or just a little self-care!
Originating from the beloved TV show Parks and Recreation, Galentine’s Day celebrates the incredible women in our lives. This is the perfect opportunity for florists to create vibrant, fun bouquets that symbolize friendship and female empowerment. Think bright colors, cheerful blooms, and maybe even a touch of glitter! Consider offering themed arrangements alongside sweet treats or wine for a complete “Galentine’s” gift package.
Sibling bonds are special, and National Sibling Day is a perfect time to honor that unique connection! Florists can design playful arrangements that reflect the personalities of both brothers and sisters. Consider incorporating quirky elements or sibling-inspired puns in your marketing. A bouquet representing “the fun one” versus “the responsible one” could be a hit!
Everyone loves a best friend! Celebrate this special bond with custom arrangements that can be purchased as matching bouquets. Offer discounts for buying in pairs, and encourage customers to gift flowers to their best friends. A “Besties Bouquet” could feature two complementary arrangements, symbolizing how friends enhance each other’s lives.
After all the Valentine’s Day hubbub, Singles Awareness Day offers a humorous twist—it's a day for single people to embrace their status and treat themselves! Create a “Self-Love Bouquet” that encourages singles to buy flowers for themselves or send them to their favorite single friend. Bright, cheerful blooms can spread joy and remind everyone that love comes in many forms!
National Girlfriends Day is the perfect time for boyfriends or significant others to show their appreciation for their partners with a thoughtful floral gift. Encourage your customers to surprise their girlfriends with beautiful arrangements. From classic red roses to soft pink peonies, offer a variety of blooms that symbolize love and affection. Promote the idea that flowers aren’t just for traditional holidays—this day is a wonderful opportunity to remind loved ones how much they mean to each other.
Can’t have National Girlfriend Day without National Boyfriends Day! This day is dedicated to appreciating boyfriends everywhere! Create arrangements that are a bit more masculine or romantic, using deep colors and sturdy blooms. Promote the idea of gifting flowers to surprise a boyfriend, perhaps suggesting fun options like “date night” bouquets to accompany an evening out. Boyfriends love flowers, too!
Sometimes, flowers are best given “just because”! This holiday invites spontaneity and surprise. Promote your arrangements with the message that flowers can brighten any day. Encourage customers to think outside the box—why not gift a bouquet to a co-worker or neighbor to spread joy?
Celebrate the love and wisdom of grandparents with beautiful floral arrangements designed to appeal to this age group. Consider incorporating classic blooms that remind customers of their childhood or offering themed bouquets for grandparents to share with their grandchildren. Encourage families to come together and send flowers as a loving gesture.
Dedicated to spreading joy and kindness, World Smile Day is the perfect opportunity for florists to create cheerful arrangements that evoke happiness. Bright and vibrant flower combinations can be marketed as “smile bouquets.” Consider partnering with local businesses or charities to spread smiles throughout the community.
These holidays offer florists an exciting way to engage with customers, create unique floral designs, and promote special occasions beyond the typical holidays. By tapping into these fun celebrations, you can build relationships with your customers and encourage them to share the love (and flowers) with their friends and family. So, why not join in the fun? Spread joy and make the world a little brighter, one flower at a time!