For our August Details University Live, we discovered how AI-powered tools can revolutionize your creative process and elevate your designs to new heights with our guest speaker, Brandy Ferrer! Brandy shared insights, tips, and hands-on techniques to harness the power of AI, guiding you through the innovative tools available to floral artists today. Whether you're a seasoned professional or an aspiring designer, this session offers a unique opportunity to explore cutting-edge technologies and unleash your artistic potential. If you missed our session, here is the recap!
Brandy's floral journey began in college while she was studying education. She worked part-time at a flower shop, designing weddings on the weekends. After 15 years as an educator, Brandy decided to pursue her passion full-time by purchasing an old flower shop in her hometown, which she transformed into Simply Beautiful Floral Co. Today, her business is nestled in the heart of historic Gilmer, Texas, in a charming 120-year-old building. Brandy recalls being a one-woman show, juggling every aspect of her business until technology made her daily tasks more efficient. She shares, "If you can implement something that saves you 10 minutes a day, think about how much time you save by the end of the year." Now, with a team by her side and as the newly crowned Texas State Floral Designer, Brandy creates stunning floral designs and effectively manages the day-to-day operations with the help of technology.
Bloom with Brandy is her latest venture, providing florists with AI-powered tools to simplify their daily tasks. She offers resources like social media prompts and SEO assistance through platforms like ChatGPT, helping to streamline time-consuming activities and eliminate the guesswork. At the AIFD Symposium this year, she presented how AI can help the floral business, and it was fascinating. Make sure to read the blog we created exploring all the applications she suggested during her presentation titled Leveraging AI to Enhance Your Floral Business.
Brandy explains that ChatGPT can replicate the style, tone, and mood of your writing, making it easy to use for social media posts, website content, and emails. This is especially valuable when you have a team, ensuring everyone maintains a consistent style and tone when responding to customers or posting on Instagram. ChatGPT can remember conversations you have with it to make the search process easier and learn from what you "feed" into it.
Here are prompts created by Brandy to help you get started on your AI journey. Click the link to download the PDF Step By Step documents:
Another tool Brandy swears by for time blocking is Motion. It streamlines scheduling by automatically creating a structured, optimized plan for tasks, meetings, and other commitments. She also uses Tango to film tutorial videos for her staff, so she only needs to explain tasks once. DALL-E 3, included with ChatGPT, helps her visualize ideas by generating images based on her concepts. Brandy finds it especially helpful when exploring a design style she’s less familiar with or needs assistance bringing a unique idea to life.
Here at Details, we rely on Zapier and HubSpot to streamline our daily operations. Zapier handles automated tasks like sending emails, updating our calendar, and logging payments in QuickBooks. HubSpot serves as our CRM, helping us manage clients, send emails, and write blogs. These tools are essential for keeping our day-to-day operations running smoothly, and we highly recommend them.
(Photos: @brandyferrer, @simplybeautifulfloralco)
Brandy is a wealth of knowledge, and we are so thankful to have her as our floral friend! Make sure to follow her on social media (@brandyferrer and @simplybeautifulfloralco). As a treat, she is offering ChatGPT prompts for free! Visit www.bloomwithbrandy.com today to download your copy. Below is the complete replay video of the August Details University Live Session.