We are thrilled to share the experiences of our incredible customers, Jen Linehan (pictured right) of Beautiful Blooms by Jen and Samantha Belonga (pictured left) of St. Ignace in Bloom, who recently represented Details at the SAF Profit Blast in Cleveland, Ohio! We are so thankful for our customers who love our industry as much as we do and want to represent us at these events. Their participation helped create new connections and showcased the practical benefits of our software from the perspective of actual users. Here is a recap of their experience at the Profit Blast!
Jen was enthusiastic about the event and the valuable connections she made. Reflecting on her time at Profit Blast, she said, "We had such a great time!! I think we made some really great connections." One of the highlights for Jen was encountering a current Details client who initially mistook her for a company employee. “She raved to us, thinking we were employees of yours until we explained we were florists just like her,” Jen shared with a smile.
Most attendees were eager to learn about Details and the other vendors in attendance. Jen noted, "Everyone we chatted with was so excited to learn about Details and had never heard of the software before. I think they liked that we were local florists just like them, sharing our experiences."
Samantha echoed Jen’s thoughts, emphasizing the importance of their role as actual users of the software. "It was great to be able to share our experiences of going from excel/word/pencil and paper to such an easy-to-use software," she said. This perspective resonated well with the attendees, who appreciated hearing firsthand accounts of how Details transformed their workflow!
As an attendee, Samantha appreciated the shorter format of the Profit Blast compared to longer, multi-day conferences. "The information we learned was still right at the front of my brain when I got back, so I could immediately share actionable steps with my team," she explained. This format allowed her to avoid feeling overwhelmed and to implement new ideas more effectively.
She concluded, “Everything was very well done, and I think it was a valuable event for both vendors and attendees.” The event was busiest right at the start, with networking opportunities and educational sessions.
Donald Yim AIFD, CFD, PFCI presented Designing Insta-Worthy Events: Floral & Social Media Mastery. Donald blended the artistry of event floral arrangements with savvy social media strategies to capture and expand the online audience. Participants learned about creating event designs that dazzle both in-person and on digital platforms. Derrick Myers provided crucial insights on preparing for economic downturns by becoming as profitable as possible now. This session covered thinking lean, hiring strategically, key COGS areas, common mistakes florists make, managing labor costs, and areas where florists typically lose money. Attendees left with actionable strategies to safeguard their businesses against future economic challenges.
We are so thankful for our customers who become apart of the Details Team for events like this! Make sure you follow Jen and Samantha--they are both doing incredible work in their business. There is one more Profit Blast this year on November 5th in Somerset, NJ. Click here to learn more about this event and how you can participate!