We're ecstatic to have the avant-garde queen herself as our Masterclass guest this month! Jenny Thomasson (@jennyt.floristry) can be found all over the floral industry. If you're not familiar with Jenny or simply adore her work as much as we do, we'd want to give you a quick rundown and get you excited about our upcoming collaboration!
"Poetic people interest me. I want to surround myself with those that talk and feel the world with the eyes of art and design. A correlation between human emotion, physical interaction, and botanical exploration for the purpose of inspiring artists that look at perishables as their medium."
Jenny Thomasson AIFD PFCI EMC AAF is a member of the American Institute of Floral Designers (AIFD), Professional Floral Communicators International (PFCI), and European Masters Certification (EMC). She is a Teleflora Education Specialist Team tour commentator, a featured designer in industry publications and podcasts, a lead instructor at the Dr. Delphinium Design Institute in Dallas, the sole proprietor of Jenny T Floristry, and the author of Perishable Poetics: Manifesting Emotion through Contemporary Floral Design, which was just published.
"Floristry that is seen from a contemporary way with emphasis on technical opportunities. Focusing on form and structure, particularly in the floral art pieces with clean lines and texture. Combinations of both cut fresh flower varieties and potted plants are always something that I consider to create pleasing companions, the true answer to the current trend of wanting to incorporate growing materials as a viable medium. A mixture of organic and modern style is something that I explore with inspiration and demonstrations while allowing myself to create unapologetically. "
She had the honor to have presented at the AIFD National Symposium in 2015 and 2018 and represented North America at Fleuramour in Belgium in 2016 and 2018, as well as being a member of the White House Christmas decorating team. She was an AIFD Team Designer at the Philadelphia Flower Show 2016-2017, and a dynamic speaker and educator for various groups and schools. That's not all - she is a design contender in the United States and China, who has taught in Mexico and Canada and uses virtual platforms for programs and lectures. Jenny is passionate about pushing the boundaries of American floristry and promoting it in a new and innovative way.
"When I talk about the undeniable power of creating unapologetically I am dreaming of ways that I can create art which touches my soul and moves my peers. I learn by DOING and immersing myself in a project or an idea and from there I allow myself to follow its lead. The goal of this MasterClass is to inspire and encourage floral designers to own their own creativity and push the boundaries of our current landscape. Education is key to the success of our industry, to our customers new and exciting ideas rejuvenate the possibilities of florals for everyday life."
Jenny has many educational opportunities for those who are interested to participate in. See below a list of upcoming events and registration links!
Looking for a treat for your team or that flower lover in your life? Jenny's store has a variety of books and floral supplies. The Meraki Floral Shears, which are a MUST HAVE in your floral toolbox, are a distinctive highlight.
Come join us on October 19th at 2 PM EST to see Jenny in a LIVE demonstration along with a Q&A session and, if you decide to design along with her during the Masterclass, you could get a chance to win some awesome prizes! Make sure you register today and secure your spot!
Follow Details on Instagram!