Earlier this month, we had the opportunity to sponsor and attend The Intrigued Experience in Tampa, hosted by Sarah Campbell. The Intrigued Experience offered an immersive blend of workshops, hands-on design sessions, and strategic business discussions for florists and event professionals. The agenda included practical masterclasses on advanced floral installations, creative centerpiece design, and effective branding and marketing strategies to elevate business growth. Attendees had the unique opportunity to network with industry leaders and collaborate in a vibrant, supportive setting. The event balanced artistic inspiration with actionable takeaways, fostering a sense of community and shared passion. Participants left equipped with new skills, innovative ideas, and enhanced motivation for their floral journeys.
The three-day event kicked off with Registration and Portraits in the Tea Garden on Monday afternoon. Attendees, fully dressed in white, flooded the area with excitement as they received goody bags filled with towels, sunglasses, and hats! Beautiful paper floral arrangements lined the entry-way for photographers to take individual portraits of each guest.
At the Intrigued Experience, our CEO, Corrine, surprised attendees by being one of the guest speakers. During a Q+A session hosted by Sarah Campbell, Corrine shared her inspiring journey from starting in the floral industry to founding Details Flowers Software. She recounted the challenges she faced as a florist and how those experiences fueled her drive to create a platform tailored to the needs of floral professionals.
Her story resonated deeply with the audience, providing insight into the resilience and innovation needed to bridge creativity with practical business solutions.