Earlier this month, we had the opportunity to sponsor and attend The Intrigued Experience in Tampa, hosted by Sarah Campbell. The Intrigued Experience offered an immersive blend of workshops, hands-on design sessions, and strategic business discussions for florists and event professionals. The agenda included practical masterclasses on advanced floral installations, creative centerpiece design, and effective branding and marketing strategies to elevate business growth. Attendees had the unique opportunity to network with industry leaders and collaborate in a vibrant, supportive setting. The event balanced artistic inspiration with actionable takeaways, fostering a sense of community and shared passion. Participants left equipped with new skills, innovative ideas, and enhanced motivation for their floral journeys.
The three-day event kicked off with Registration and Portraits in the Tea Garden on Monday afternoon. Attendees, fully dressed in white, flooded the area with excitement as they received goody bags filled with towels, sunglasses, and hats! Beautiful paper floral arrangements lined the entry-way for photographers to take individual portraits of each guest.
At the Intrigued Experience, our CEO, Corrine, surprised attendees by being one of the guest speakers. During a Q+A session hosted by Sarah Campbell, Corrine shared her inspiring journey from starting in the floral industry to founding Details Flowers Software. She recounted the challenges she faced as a florist and how those experiences fueled her drive to create a platform tailored to the needs of floral professionals.
Her story resonated deeply with the audience, providing insight into the resilience and innovation needed to bridge creativity with practical business solutions.
Team members Olivia Vardy and Christina Arias represented Details Flowers Software and were the vibrant “Details Divas” of the experience. They engaged with attendees and shared fun gifts provided by event sponsors and the Intrigue team.
Each evening at The Intrigued Experience was filled with excitement and creativity, featuring themed events where attendees showcased their most imaginative attire. Themes included all-white ensembles, vibrant flamingo pink outfits, and playful pool party attire, adding an extra layer of fun and camaraderie to the experience.
The energy was contagious, with everyone embracing the themes wholeheartedly, making for unforgettable moments and plenty of laughter. We cherished our time at the event, connecting with new friends in the floral community and sharing in this inspiring journey together.
We want to extend our heartfelt gratitude to Sarah Campbell and her incredible Intrigued Experience Team for organizing such an extraordinary event! Your efforts created a space for florists to shine, collaborate, and grow, and we’re grateful to have been a part of it.
All Images in this blog are credited to the following photographers:
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