We had the pleasure of joining our floral friends and industry peers at the SAF 1-Day Profit Blast in Cranston, Rhode Island, and wow — what an energizing, educational, and flower-filled day it was! Hosted at the incredible Carbone Floral Distributors and co-sponsored by Flower Shop Network, this event packed a whole lot of learning, inspiration, and connection into a single, vibrant day.
At Details, we’re all about empowering florists and designers with the tools, tips, and resources they need to thrive — and the Profit Blast delivered exactly that.
Carbone Floral Distributors was the perfect host, opening the doors to their impressive 100,000+ sq. ft. wholesale space. From fresh flowers and greenery sourced from across the globe to floral hardgoods and design tools, the setting was like stepping into a floral wonderland.
It was an amazing reminder of the sheer scale, creativity, and dedication behind our industry — and we loved being surrounded by it.
The programming was top-notch, with sessions that hit on everything from design innovation to team management to social media strategy. Here's a quick look at some of our favorite takeaways:
Loann’s session on trending wedding florals was full of inspiration. From sustainable design practices to fresh takes on color palettes and structure, she offered real, practical insights that any event florist could take back to their studio. We especially loved the focus on profitability through sustainability — a value we share deeply at Details.
Tim brought the energy! He challenged attendees to rethink what’s possible with a lean team and showed how workflow tweaks and sales strategies can make a big impact. His real-time mystery calls were a fun and eye-opening way to learn about improving customer service and maximizing every sales opportunity.
Let’s be honest: if it’s not on Instagram, did it even happen? Donald showed us how to make florals that are not only gorgeous in person but also shine on social. He covered styling, lighting, and branding — all with a designer’s eye. It was the perfect blend of artistry and modern marketing.
Beyond the breakout sessions, the event offered so many opportunities to connect. From catching up with familiar faces to meeting new friends and fellow floral professionals, it was a refreshing reminder of the strength and passion of our community.
We were thrilled to be part of the Supplier Showcase, representing Details among an incredible lineup of vendors who help keep the floral world spinning. It was a joy to see so many of our floral friends — familiar faces we love working with — and to meet new ones, too!
There's something special about connecting face-to-face with passionate professionals who use Details to bring their events to life. We loved answering questions, hearing about your businesses, and sharing what’s new on our platform. After the event, we were especially grateful for the time spent with our floral friends and customers — sharing meals, great conversations, plenty of laughs, and exploring the beautiful Rhode Island coast together!
At Details, we believe in continuous learning, community connection, and lifting each other up in this beautiful industry we all love. Events like SAF’s Profit Blast remind us why we do what we do — and how much stronger we are when we come together.
If you ever get the chance to attend a Profit Blast near you — do it. You’ll walk away recharged, reconnected, and ready to bring fresh ideas to your floral business.