Details Flowers Software | Tools for Floral Designers

Rosaprima Unveils "The Finest Gift" Campaign

Written by Myranda Sauls | Feb 14, 2025 5:28:19 PM

This Valentine's Day, Rosaprima introduces "The Finest Gift" —a campaign dedicated to celebrating self-love, elegance, and the beauty of giving to oneself. Known for cultivating some of the world's most exquisite roses, Rosaprima continues redefining the art of floral gifting, inspiring people to honor others and themselves.

With millions of premium rose stems sold during VDay, a network that reaches more than 25,000 florists worldwide, and a presence in over 50 countries, Rosaprima is proud to be part of Valentine's Day celebrations across the globe. This year, the focus shifts inward, encouraging individuals to embrace the idea that the most meaningful gift is often the one we give ourselves.

"Valentine's Day has traditionally been about giving to others, but with 'Rosaprima's Campaign, "The Finest Gift,' we're redefining what it means to celebrate love," said Natasha Viedt, Marketing Manager at Rosaprima. "Self-love is a powerful expression, and what better way to honor it than with the timeless beauty of Rosaprima roses—crafted to inspire and elevate everyday moments."

The Finest Gift: An Invitation to Celebrate Yourself

Rosaprima's Valentine's Day campaign encourages individuals to design a bouquet that reflects personal style: Add a unique touch with Floraprima anemones for a bold, adventurous flair.

Create spaces filled with beauty and warmth: Vibrant roses like RP Moab and Redvolution captivate the senses and transform any setting into a sanctuary of elegance. And to Gift flowers as a daily reminder of self-worth: Fresh flowers enhance emotional well-being, boost mood, and foster a sense of calm and connection.

A Global Symbol of Beauty and Craftsmanship

Rosaprima roses are more than flowers—they are symbols of craftsmanship, grown with meticulous care in the rich soils of Ecuador. Each rose reflects the brand's commitment to quality, sustainability, and artistry, making it the perfect expression of both love for others and appreciation for oneself.

"At Rosaprima, every rose is cultivated with passion and precision, making each one a symbol of love and devotion," added Paola Vacas, Rosaprima Marketing Assistant."This Valentine's Day, we invite people to share flowers and emotions that last a lifetime." 

As Valentine's Day approaches, Rosaprima invites everyone to embrace "The Finest Gift" and celebrate beauty, emotion, and self-love this season.

We had the pleasure of receiving blooms from Rosaprima, bringing their signature elegance and charm into our office. Inspired by their campaign, The Finest Gift, we embraced the opportunity to create spaces filled with beauty and warmth by designing stunning floral arrangements for our team. These roses served as a reminder of the joy and self-love that fresh flowers inspire. Rosaprima’s commitment to redefining floral gifting resonates deeply, and we’re honored to celebrate the season with their exquisite blooms.

For more information about Rosaprima and the Valentine's Day collection, visit the official Rosaprima website.