At Details Flowers Software, we believe in the power of local connections, sustainable sourcing, and supporting the people who grow the products we love to design with. That’s why we’re thrilled to announce our new partnership with Floral Greens Farmers of Florida—a passionate collective of Florida’s finest foliage growers.
About Floral Greens Farmers of Florida
The Floral Greens Farmers of Florida was formed in the wake of Hurricane Matthew, which struck the eastern coast of Florida on October 8, 2016. Prior to the storm, a group of foliage farmers had begun discussing the idea of forming a cooperative—but the devastation caused by the hurricane made collaboration essential.
Many of the members are second, third, and fourth-generation growers, deeply rooted in Florida’s agricultural legacy. In response to the disaster, they united to support one another, restore their farms, and establish shared quality standards for their collectively marketed products. Since then, they have worked together to promote American- and Florida-grown greenery across the U.S. and abroad.
This exciting collaboration is rooted in a shared mission: to highlight the beauty of Florida-grown greenery, support regional agriculture, and offer our members access to high-quality, fresh foliage directly from the source.
“We are excited to partner with Details Flowers and bring all of its members information and access to our beautiful, American Grown greenery,” said Toni Clair, Marketing & Compliance Administrator of Floral Greens Farmers of Florida Cooperative.“With the recent fluctuating tariff market, we want all of our American florists and wholesalers to remember our farming roots in the USA. The Floral Greens Farmers of Florida and other floral greens and flower farmers across our country have been proudly farming for this amazing industry for over 80 years. We are grateful for the opportunity to help florists discover more of the amazing floral greens available through the collaboration with Corrine and the Details Software Team!”
As part of this partnership, Details members will now enjoy expanded access to a wide variety of Florida greens, including favorites like leatherleaf fern, aspidistra, monstera, and pittosporum, along with unique seasonal specialties grown across the Sunshine State.
“This partnership is all about celebrating the beauty of Florida and the growers who make it possible,” said Corrine Heck, Founder and CEO of Details Flowers Software. “We’ve always been passionate about connecting florists with quality, reliable sources, and there’s no better way to do that than by supporting the people growing right in our own backyard, here in Volusia County, Florida!”
Florida is one of the country’s largest producers of cut greens, with multi-generational farms that have helped shape the floral industry. Floral Greens Farmers of Florida was formed to champion this legacy, raise awareness for local growers, and educate florists on the benefits of sourcing regionally.
Not only does local greenery offer freshness and texture unmatched by imported products—it also helps build a more sustainable floral supply chain.
This collaboration brings a range of valuable benefits to our floral community:
Expanded Visibility
Florists and event professionals will now find top-choice greens featured in the Floral Greens Farmers of Florida Collection located in the Details Item Gallery, making it easier to find the perfect foliage accents to enhance any floral creation.
The new additions streamline how our members browse, select, and incorporate standout greens into proposals and recipes. Whether you're looking to add texture, structure, or a bold touch of greenery, you’ll have faster access to a diverse range of foliage, right where you need it during the design process.
Personal Connections with Growers
Floral Greens Farmers of Florida offers a unique, behind-the-scenes glimpse into the world of foliage farming through exclusive content available on their website. Visitors can explore first-hand interviews with the dedicated growers cultivating Florida's premium greenery. These spotlights dive into personal stories, showcasing the heritage, passion, and expertise each farmer brings to their craft.
Through intimate video features and written profiles, the platform invites you into the heart of the operation, highlighting not just the foliage but the faces and families behind it. From the daily routines in the fields to innovative farming techniques and generational stories, these features paint a vivid picture of life on a Florida greens farm.
Support for American Agriculture
By emphasizing U.S.-grown foliage, we’re contributing to a more sustainable, efficient, and connected floral supply chain. Local sourcing helps reduce transportation-related emissions, minimize delays, and support a more environmentally conscious approach to floral design.
It also plays a meaningful role in reinforcing the domestic floral economy, supporting American farms, creating jobs, and keeping the industry thriving from the ground up. When florists choose products grown closer to home, they're investing in quality, freshness, and the hardworking growers behind each stem.
We’re incredibly proud to work alongside the team at Floral Greens Farmers of Florida and look forward to bringing more local greenery into the hands of floral designers everywhere.
Be sure to explore their offerings in the Floral Greens Farmers of Florida Collection within Details, and don’t forget to give them a follow on Instagram (@floralgreensfarmersofflorida) to stay updated on all their exciting news and happenings!