We enjoyed having Irving Casiano of Flower Shop Network as our month's Masterclass guest! We had a great time learning all about Flower Shop Network. You might have seen Flower Shop Network at many industry events, but have you ever wondered about their services? If you could not join us this month, here is a recap of what you missed!
What is Flower Shop Network?
Flower Shop Network is an online business that serves as a floral service and a directory for finding local florists. In 1997, Brock and Loranne Atwill, the owners of Flower Shop Network, seized an opportunity to establish a flower shop in Paragould, Arkansas. Loranne, who had served as the Chief Financial Officer (CFO) of Redbook Florist Services, a floral wire service, for more than 13 years, was eager to explore the retail aspect of the floral business. With Brock's expertise in marketing, they started their flower shop venture.
Before long, Brock and Loranne gained valuable insights into local florists' challenges in a rapidly changing market. They understood the obstacles that made it challenging for consumers to identify genuine local florists. Additionally, they recognized the limited availability of effective resources, particularly online, to support locally-owned florists in their efforts to thrive.
Benefits of Flower Shop Network
Florists can become members of Flower Shop Network to access the various services and benefits offered by the company, including access to their online marketplace, order relay service, and technology solutions. Flower Shop Network offers an order relay service that connects local flower shops with orders placed by customers from various sources, including online orders and wire services. This service helps florists receive additional orders and expand their customer base. FSN provides technology solutions such as website design and e-commerce platforms tailored for florists. These tools help florists establish and manage their online presence, accept orders online, and streamline operations.
Flower Shop Network can help your business stand out in your area. Here are some of the incredible benefits of becoming a member of Flower Shop Network:
Flower Shop Network does not ask for any of the florists' profits or penalize florists for incomplete orders. This is a huge advantage over other platforms in the industry! Although located in Paragould, AR, Flower Shop Network's reach extends throughout the United States, Canada, Mexico, and Puerto Rico.
Additional Resources
FGmarket is the perfect place for florists to research suppliers and vendors that are trusted partners of Flower Shop Network. Discover new wholesalers at your convenience without the need to wait. FGmarket is accessible around the clock and can connect you with numerous wholesalers; the potential for your business becomes limitless whether your requirements include gourmet food, home decor, floral supplies, or gift items. With its diverse range of product lines and suppliers, you're certain to discover offerings tailored to every customer's needs!
We would like to thank Irving and Cindy for joining us this month! If you want to learn more about Flower Shop Network, contact Irving at 800-858-9925, Extension 148, or icasiano@flowershopnetwork.com. Tell him that Details sent you!