When I started in my career search so many years ago, I really didn’t know what I wanted from this life. Like many young people, I was floating along and searching for the “perfect job” that pays the bills and made me feel good.
As a creative, it’s not a coincidence that I landed in the floral industry right out of college. I knew someday I would become a floral designer and produce gorgeous weddings featured in all the big magazines. After two years of answering phones and sending orders, I was anxious to finally design so I asked my employer to move me to the design floor. To my surprise, he told me to put my design dreams to rest. He said I was better suitedtaking orders by phone.
As florists, we depend on wholesalers to provide the blooms we use to create our beautiful floral displays. We love the stunning blooms you provide, but inconvenient ordering and collection procedures can leave us frustrated. Here are a few things you can do as a wholesaler to make florists fall in love with your business.