New Feature: Official documents with E-signature

We are very excited to announce that you can now send contracts easier than ever and receive e-signed proposals in a click.  Customers can view & accept your professionally designed proposals, and officially sign the documents.  With our invoicing feature- your clients will be automatically directed to the payment page once the document is e-signed.

Win 3 months of Details Flowers Software!

We love a good contest!  Once you've won a good contest, you realize how good it feels to WIN something!!  That's why we have contests-- to encourage a spirit of winning and gifting our users with membership!!

New Video tutorials for Details Subscribers

We have been working overtime on publishing some of our most recent updates to our flower software program Details Flowers.  We are excited to unveil some of our new features that will help you with your proposals, contracts, shopping lists, stem counts, and recipes for your flower designs.  Our floral design tool is helping some of the most successful florists in the U.S., Canada & Australia, and it can help you too!

Every Entrepreneur should FAIL Forward

The difference between success and failure is only the amount of times that an entrepreneur keeps pushing forward.  So many times along the journey of building what is this wonderful platform, came with many times of near giving up.  I would be lying if I said that every step of this journey has been easy.  It hasn't been.  It's been filled with moments of immeasurable stress, countless tears and sheer relief when things finally come together and are in sync.  Successful entrepreneurs meet each challenge, disappointment and failure with new opportunity and chance to try again... that's the only difference between the two.  Without tenacity and perseverance, nothing new or innovative would be achieved, and we should celebrate those FAILURES as meeting the challenge.

Details takes on Vegas at the Wedding MBA

The Wedding MBA Conference is the highly anticipated wedding event of the year.  It introduces the newest in technology, boasts wedding celebrity speakers and the newest in trends.  It's energized, exciting, and the marketplace floor is filled with the latest and greatest in marketing opportunities and game changing technology.  This year, Details Flowers' CEO Corrine Heck will be presenting to Floral Designers about How to Grow their business and what leading florists do differently then their competition to stand out as the best.

Say Aloha to Details at SAF this year

When it comes to planning a national floral convention, the folks at the Society of American Florists have the right idea.  Florists know luxury & how to have a great event.  By hosting their convention at the Ritz Carlton in Maui, Hawaii makes traveling 3,500 miles all the more worth it, private tropical island destinations definitely set the tone.  We are excited to participate in this convention as it marks the 132nd time that American Florists are gathering and talking flowers-- and they are going to be wow'ed by the newest and most innovative platform available to them-- Details!

South Poplar Ventures and venVelo Invest in Details Flowers

Some have said that 'closing the first investment deal is always the hardest part of an entrepreneur's journey'.  I choose to whole-heartedly agree with this statement because it's taken me a number of years to get from idea stage to investment.  We still have a long way to go, but to have institutional investors standing behind Details and giving us the go ahead to start making BIG decisions gives me great confidence.  It is hard to stand alone in the idea stage as an entrepreneur with no road map, except a few good books and a college professor friend.  When you are standing alone and battling to keep a dream alive, well, there is only once reason to have those tough days.  Why?  To have great days like today and wonderful PR annoucements!


We've decided to mix it up a bit and have a flower Q&A session LIVE on facebook next week to answer basic about Details, the flower industry, pricing tips and any business questions in general.  Join Us on our business page Details Flowers on Tuesday 9/9 @11:30am where I will be "Talking all the Details" with a fun, interactive session.

Girls mean business at the Boss Lady Retreat

There's nothing like having good girlfriends to rely on or bounce ideas off.  That's why I love my local community of Ormond & Daytona Beach.  We have the best culture of well-rounded lady friends in all kinds of industries.  We are blessed to be an entrepreneurial leader in our community-- and as Details grows-- we are helping women business leaders get a handle on all of their business components.  When the ladies of IdeaDinners asked me to be a guest speaker for their 1st annual retreat, I of course said Yes!  It's not every day that you get to talk business over dinner and good wine, then settle down into an all out pillow fight over Game of Thrones and politics.  I am honored to learn, teach and grow at this event.  If you are interested in attending, you can apply here!

British Flowers Week - Celebrating the Love of Flowers

Would you like to come and venture with me to the other side of the pond? Yes, I am talking about London, England.

Feature: Daytona Beach News Journal

ORMOND BEACH — Corrine Heck has been involved in the floral industry as far back as she can remember.

Florist App Comparison

Leading Flower Wholesaler Mayesh recently did a comparison of all the available flower apps and Details came out on top!

Wedding MBA

Have you been to the Wedding MBA Conference?  Well, if you haven't been yet-- you should go!

Details appears on Fox35 Orlando

Here is our video for our first appearance on Fox35 after winning the Rollins Venture Plan Competition.  Thank you Amy and Cari Coats from Rollins!

Details Flowers Wins Big!

WINTER PARK, FL (March 25, 2016) – The Rollins College Crummer Graduate School of Business has announced Details Flowers as the 2016 winner of its annual Venture Plan Competition, Central Florida’s very own “Shark Tank” where start-ups battle for funding and mentorship before the region’s top entrepreneurs and venture capitalists.