FlowerFarm Flourishes

At Details, we are always looking for the best suppliers and partners to help our florist customers receive the best product with the best service.  We were recently introduced to a fresh, young company, FlowerFarm, that is doing just that!  They are innovative and quick-- and providing amazing service to florists all across the country.   

When they expressed interest in reaching Details' customer base to offer their product, we were very excited.  Here is a peak into as our newest wholesale flower partners with Details.

Be sure to check them out on your COSTS page and their easy button-- and get some pricing on your upcoming events!  You will be amazed at the great quality and low price offerings on your favorite blooms.  And please, share your experience with us!!!

"Field to Vase"  with  American Grown Flowers

Details Flowers Software was so excited to hear that FernTrust Farms (American Grown Flowers) which is virtually in our own backyard, was having a Field to Vase Dinner Tour event, happening soon! Unfortunately It was announced during Hurricane Irma here in Florida!! YIKES!  But you know sometimes you just have to weather-the-storm  to show support for someone!  So we quickly scooped up two tickets to attend the event...have you ever felt like you just weren't meant to do something - well after checking the calendar we realized that Corrine had a wedding on the very same day as the Field to Vase Dinner!! (can you imagine that? lol)  Thank goodness for wonderful people and especially Sally Kobylinski of In Bloom Florist, she kindly filled our need to sit in for us at the table, with one request, please take pictures and be ready to share with us all that you experienced.  So sit back and enjoy while we find out how the delightful evening went with Sally and her friend enjoying the Field to Vase Dinner Tour at the American Grown Flowers Farm!

Wedding day Sniffles - Calling all Florists!

What would you do on your wedding day if you got the sniffles? Oh the horror! The worst part is that the popular flower arrangements you created are causing your allergies to act up! All the time and planning with florists or event designers for the big day could not prepare the bride for this. Here are some details about what to consider and how to avoid sniffles on your wedding day:

Bloom and Grow Simply By Saying No!

Although she never mentioned it, this delightfully humble woman is, by all standards a big part of the wedding industry.  Her website is simple and so is the picture of her with David Tutera.  Yep, the lady has talent and you have undoubtedly witnessed it on TV!

The Business of Flowers with Randy Lowe


You are standing at YOUR very first event! You have worked for Disney for 10 years creating flower designs. You have been mentored and encouraged, you have talent!  You have begun your own floral business. You are THE designer for the 2001 Orlando Broadway Season "Across America"! Remember this is your FIRST event on your own!  You have planned on utilizing huge Tropical Queen Palms along with a myriad of delightful floral designs.  Everything is ready, the Palms are placed, set up is complete, the venue looks gorgeous. Everyone is excited and ready to begin...This day is Tuesday, September 11, 2001.  The event never happened and certainly we will never forget!  

But that's not the end of the story... 

Lowe and Behold

Randy Lowe, Owner and Botanical Engineer

Details Flowers & Petal It Forward

What an exciting morning at the Details Flowers office! With smiles donning our faces, we quickly wrapped up beautiful bouquets to give and share for SAF's Petal It Forward. We'll tell you, there is no better way to start the morning than feeling the anticipation and excitement of bringing a gift of happiness to a friend, colleague, or even a complete stranger! This is one gift that has the power to turn a frown into a smile. We could not wait to get there, but first, bouquet making! 

Petal it Forward: Details to Join National Campaign

If you’ve ever been the recipient of a random act of kindness, you know the euphoric feeling a good deed can bring and how it often inspires others to do the same. 

Details Flowers Petal it Forward

Whether it’s a paying for the next person’s coffee or an unexpected gift, random acts of kindness are contagious. On Oct. 11, florists across the country are joining in and randomly surprising strangers with floral bouquets---one for them to keep and one to share with a stranger, coworker or family member. The national campaign Petal it Forward is being organized through the Society of American Florists. Last year more than 230 florists in 50 states participated in the event. 


5 Traits of Incredible Employees

As your business continues to grow (way to go!), you're going to need to hire employees to help you accomplish your goals. But, where do you even start? The expansive pool of candidates can be overwhelming to begin with, but once you find that select few, you should hone in on a few traits you'd like your future employees to have. Keep reading to learn what 5 traits incredible employees possess!

How to Hurricane Proof Your Floral Business

It’s every bride’s biggest fear and every florist’s biggest headache: a Hurricane forecasted to hit on the big day.  As Hurricane Irma threatens Florida weddings across the state are in limbo with many being postponed altogether. Being prepared for a best case and worst scenario is key for keeping your clients calm so you can better manage your floral business.

The Benefits of Automating Your Payment Process

Do you accept credit cards?  Nowadays, it's a pretty normal occurence.  For many florists, it's a necessary everyday need that our clients demand.  For many years, I accepted credit cards without passing along an added fee-- but quickly came to the conclusion that I'd lost a great deal of money to these percentages while only helping my brides add airline miles.  No way!  That's why we've decided to pass along these fees as an expense to the client in the form of Administration Fees that are easy to implement.

Rules with Contracts and E-Signatures?

Having a solid contract in place is a very important aspect to being a successful event florist.  We found that when we had a contract that promoted our professionalism with a great layout, colorful imagery, and great descriptions, our booking percentages increased.  The client always feels more secure knowing that they've hired a professional, and we've felt secure knowing that we had a legal document securing our business.  

But how do you know when a contract is properly in place and that the terms are agreed upon.  Well, the signature is the most common way to indicate that a client has read and agreed to the item and event details. Even if one's signature is so unique and stylized as to be virtually illegible, it's always important to obtain a signature.  But what about e-signature?  As we enhance our features, this has been a "hot topic" and desired feature for busy floral artists.  As our contracts continue to develop it is important to move into paperless electronic formats.  The criteria for what constitutes a signed agreement and "signature" has been substantially broadened.

Details Flowers Software is Priceless

As the creator of Details Flowers, my family was "rooted" in the floral industry for 30+ years and I was 'raised and blossomed' in our floral industry. An advantage of years of experience is acquiring knowledge and understanding of our floral supply chain. Having owned my own floral shop, worked in online sales and with growers and suppliers; I have been fortunate to learn about our business from so many vantage points. One of the great things about sharing Details Flowers with our community is the ability to bring value to other floral designers. I have heard so many times from our clients that Details is priceless because there is a real understanding of the challenges and needs of floral designers.

Botanica International Design Studio

On this week's featured florist, Details Flowers is proud to present Botanica International Design Studio. Since 1989 Botanica has been creating masterpiece's that resonate deeper than the eye perceives.  Since 1989, Botanica has focused their work on the story that tells the event, the experience of planning your event, and the WOW feeling that exceeds all expectations. Be sure to visit Botanica International Design Studios website and Like, Follow, and Share Details Flowers to see more Featured Florists and to keep up to date with whats "blooming" in the floral industry.

Girls mean business at the Boss Lady Retreat

There's nothing like having good girlfriends to rely on or bounce ideas off.  That's why I love my local community of Ormond & Daytona Beach.  We have the best culture of well-rounded lady friends in all kinds of industries.  We are blessed to be an entrepreneurial leader in our community-- and as Details grows-- we are helping women business leaders get a handle on all of their business components.  When the ladies of IdeaDinners asked me to be a guest speaker for their 1st annual retreat, I of course said Yes!  It's not every day that you get to talk business over dinner and good wine, then settle down into an all out pillow fight over Game of Thrones and politics.  I am honored to learn, teach and grow at this event.  If you are interested in attending, you can apply here!