--- title: Our Experience at The SAF Profit Blast In Boston! description: We had such an amazing time at the SAF Profit Blast in Boston! image: https://blog.detailsflowers.com/hubfs/Blog%20Post%20Headers%202-Aug-17-2023-06-37-19-0977-PM.png --- [![Details Flowers Software](https://blog.detailsflowers.com/hs-fs/hubfs/Top%20%26%20Bottom%20Nav%20Logos-1.png?width=352&height=86&name=Top%20%26%20Bottom%20Nav%20Logos-1.png "Details Flowers Software")](http://detailsflowers.com) - [Home](https://detailsflowers.com/) - [Blog](https://blog.detailsflowers.com/blog) - [Details Direct](https://info.detailsflowers.com/details-direct) - Pricing & FAQs ▾ - [Plans & Pricing](https://info.detailsflowers.com/plans) - [Features](https://info.detailsflowers.com/features) - [Testimonials](https://info.detailsflowers.com/testimonials) - [FAQs](https://info.detailsflowers.com/faqs) - Details University ▾ - [Listen on Spotify](https://info.detailsflowers.com/masterclasses) - [Classes](https://info.detailsflowers.com/details-university) - Contact Us ▾ - [Schedule a Demo](https://meetings.hubspot.com/details-flowers/demo) - [Schedule an Intro Call](https://meetings.hubspot.com/details-flowers/details-introductory-call-15-minutes) - [Email Us](mailto:hello@detailsflowers.com) - [\[Sign In\]](https://details.flowers/) # Our Experience at The SAF Profit Blast In Boston! ##### by [Details Flowers](https://detailsflowers.com) ● 27 July, 2023 ● [News & Events](https://blog.detailsflowers.com/blog/topic/news-events) ![](https://blog.detailsflowers.com/hubfs/Blog%20Post%20Headers%202-Aug-17-2023-06-37-19-0977-PM.png) Our team members Myranda and Olivia attended the SAF Profit Blast in Boston this past weekend. They had a wonderful time meeting all the incredible industry members in the North East. Here is our recap of the one-day event! The Sheraton Needham Hotel was a perfect location for the Profit Blast. The room was filled with florists, suppliers, and other members of our incredible industry that were excited about the programming for the day! The day begins with a warm welcome as attendees gather to network and meet with various tabletop displays.  The first presentation of the day was Patience Pickner from The Picket Fence. Patience shared the significance of celebrating life ceremonies and their impact on your sympathy business. We learned about the latest trends, styles, and products in sympathy design and discovered creative approaches to honor the lives of clients' loved ones.  ![Large Blog Images (2)-3](https://blog.detailsflowers.com/hs-fs/hubfs/Large%20Blog%20Images%20(2)-3.png?width=800&height=500&name=Large%20Blog%20Images%20(2)-3.png) *Images: Details team member (Myranda) with Sarah from Flower Shop Network; Kate Penn, Executive Vice President of SAF, introducing Greg Peck from Flower Shop Network for his presentation; Details team members (Myranda and Olivia)* Customer service is key, and Sam Bowles from Allan's Flowers guided us through the art of providing exceptional service to clients. Sam gave us valuable tools to stand out in the floral business, from effective language to engage customers and handle complaints gracefully to follow-up techniques for complete customer satisfaction. He explained that we need not be afraid to sell arrangements at a price point for the work put into them.  In the digital age, your online reputation matters more than ever before. Greg Peck from Flower Shop Network unveiled the secrets of managing Google reviews, leveraging customer questions to establish authority, and optimizing your website for a strong SEO strategy. We even saw firsthand real online reviews and the ways businesses respond. It was eye-opening to the right and WRONG way to respond to customer Google Reviews! As the event drew to a close, we reflected on the valuable insights gained and the connections made throughout the day. The SAF Profit Blast was an excellent event that equipped attendees with new ideas and strategies to propel your floral business forward! A huge thank you to The Society of American Florists, Flower Shop Network, and Jacobson Floral for making this a success!  ![24-Jul-25-2023-06-56-24-8587-PM](https://blog.detailsflowers.com/hs-fs/hubfs/24-Jul-25-2023-06-56-24-8587-PM.png?width=800&height=500&name=24-Jul-25-2023-06-56-24-8587-PM.png) *Images: Details team member (Myranda) with Customers; Details team members (Myranda and Olivia)* If you are interested in attending another SAF Profit Blast this year, two are left to attend! The Profit Blast in Portland, Oregon, is on October 8th, and the last Profit Blast will be in Chicago, Illinois, on November 5th. Another event not to miss is The SAF Annual Convention on September 6-9th in Phoenix, Arizona. Visit the [SAF Events Page](https://safnow.org/events-education/) for more registration information. We hope to see you there!          [![Copy of Large Blog Images-1](https://blog.detailsflowers.com/hs-fs/hubfs/Copy%20of%20Large%20Blog%20Images-1.png?width=1723&height=1125&name=Copy%20of%20Large%20Blog%20Images-1.png)](https://safnow.org/events-education/).                   [Previous](https://blog.detailsflowers.com/blog/templates-tips-and-tricks-0-0) [Next](https://blog.detailsflowers.com/blog/meet-we-are-perennials) ### Blog Topics - [News & Events (266)](https://blog.detailsflowers.com/blog/topic/news-events) - [Partners (149)](https://blog.detailsflowers.com/blog/topic/partners) - [Details University (106)](https://blog.detailsflowers.com/blog/topic/details-university) - [Tips & Tricks (86)](https://blog.detailsflowers.com/blog/topic/tips-tricks) - [Just For Fun (62)](https://blog.detailsflowers.com/blog/topic/just-for-fun) - [Designers (34)](https://blog.detailsflowers.com/blog/topic/designers) ### Recent Posts ### [The Business Behind the Blooms: Smarter Payment Workflows](https://blog.detailsflowers.com/blog/the-business-behind-the-blooms-smarter-payment-workflows) ### [Elevating the Floral Industry at the 2026 AIFD National Symposium](https://blog.detailsflowers.com/blog/elevating-connections-details-flowers-software-at-aifd-2026) ### [The Genius of Flowers - What Life’s Most Beautiful Creations Can Teach Us](https://blog.detailsflowers.com/blog/the-genius-of-flowers-what-lifes-most-beautiful-creations-can-teach-us) **Follow Details on Instagram!** ![Top & Bottom Nav Logos copy](https://blog.detailsflowers.com/hubfs/Top%20%26%20Bottom%20Nav%20Logos%20copy.png) **Details is a platform that helps florists and designers do more and earn more.  Our software streamlines proposals, ensures clients are profitable down to each arrangement, and simplifies the payment process. Suppliers benefit too, with additional business from in-network florists, volume predictability, and greater customer loyalty.** **[![1-Mar-06-2025-02-08-25-1011-PM](https://blog.detailsflowers.com/hs-fs/hubfs/1-Mar-06-2025-02-08-25-1011-PM.png?width=30&height=30&name=1-Mar-06-2025-02-08-25-1011-PM.png)](https://www.facebook.com/detailsflowers) [![2-Mar-06-2025-02-08-25-0551-PM](https://blog.detailsflowers.com/hs-fs/hubfs/2-Mar-06-2025-02-08-25-0551-PM.png?width=30&height=30&name=2-Mar-06-2025-02-08-25-0551-PM.png)](https://www.instagram.com/detailsflowers/) [![3-Mar-06-2025-02-08-25-0562-PM](https://blog.detailsflowers.com/hs-fs/hubfs/3-Mar-06-2025-02-08-25-0562-PM.png?width=30&height=30&name=3-Mar-06-2025-02-08-25-0562-PM.png)](https://www.youtube.com/@Detailsflowers) [![4-Mar-06-2025-02-08-25-0670-PM](https://blog.detailsflowers.com/hs-fs/hubfs/4-Mar-06-2025-02-08-25-0670-PM.png?width=31&height=31&name=4-Mar-06-2025-02-08-25-0670-PM.png)](https://www.linkedin.com/company/10633597/)[![social icons-1](https://blog.detailsflowers.com/hs-fs/hubfs/social%20icons-1.png?width=31&height=31&name=social%20icons-1.png)](https://www.tiktok.com/@details.flowers.software)** - About - [Home](https://detailsflowers.com) - [Details Direct](https://info.detailsflowers.com/details-direct) - [About Us](https://detailsflowers.com/about) - [Features](https://info.detailsflowers.com/features) - [Plans & Pricing](https://info.detailsflowers.com/plans) - [Testimonials](https://info.detailsflowers.com/testimonials) - [Press](https://info.detailsflowers.com/press) - [Media](https://info.detailsflowers.com/media) - Details University - [Listen on Spotify](https://info.detailsflowers.com/masterclasses) - [Classes](https://info.detailsflowers.com/details-university) - [Demo](https://meetings.hubspot.com/details-flowers/demo) - [FAQs](https://info.detailsflowers.com/faqs) - [Careers](https://info.detailsflowers.com/careers-0) - [Internships](https://info.detailsflowers.com/internships) - Community - [Blog](https://blog.detailsflowers.com/blog) - [Our Partners](https://info.detailsflowers.com/partners) - [Become a Partner](https://info.detailsflowers.com/become-a-partner) - [Join Our FB Group](https://www.facebook.com/groups/detailsflowers/) - Members - [User Agreement](https://info.detailsflowers.com/user_agreement) - [Privacy Policy](https://info.detailsflowers.com/privacy_policy) - [Newsletter Sign Up](https://share.hsforms.com/11p2kVvqiRxSfZcPttN6mTw21epl) - [Update Email Preferences](https://info.detailsflowers.com/resubscribe-to-important-updates) Contact Us   [hello@detailsflowers.com](mailto:hello@detailsflowers.com)   386.255.9594   307 W. 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