Rosaprima Roses: Beauty, Innovation, and Sustainability in Bloom

At Details Flowers Software, we are proud to partner with Rosaprima, a company that not only produces the finest roses in the world but also demonstrates a deep commitment to sustainability, quality, and social responsibility. As a leading luxury rose grower, Rosaprima’s efforts go far beyond cultivating beautiful blooms—they're shaping a better future for their employees, community, and the environment.

Commitment to Quality and Innovation

Quality is at the heart of everything Rosaprima does. Their process is built on traditional craftsmanship and modern innovation, ensuring that each rose embodies unparalleled beauty, longevity, and exceptional craftsmanship.

Rosaprima’s expert team carefully cultivates every bloom, blending artistic mastery with cutting-edge technology to create roses that captivate florists and flower enthusiasts alike. Each Rosaprima rose stands out for its radiant colors, enchanting scents, and awe-inspiring blooms.

These roses are perfect for any occasion, from weddings to special events, and their durability ensures that they bring lasting beauty to every celebration. It’s no wonder that Rosaprima’s roses are recognized with prestigious industry awards and are sought after by florists worldwide.

Sustainability Practices for a Better Future

Rosaprima is a leader in sustainable farming practices, blending innovation with eco-friendly solutions to protect the environment and reduce their carbon footprint. Their efforts extend far beyond the farm, with a commitment to reducing waste, conserving water, and fostering a healthier planet.

One of the most impressive aspects of Rosaprima’s sustainability efforts is their state-of-the-art irrigation system. This system saves over 80 million gallons of water annually, helping to conserve a precious resource while ensuring the optimal growth of their roses. Additionally, Rosaprima has committed to protecting the environment by planting over 100,000 trees and maintaining 150 acres of protected forests. These efforts provide critical habitat for wildlife, support biodiversity, and create natural wind barriers for their crops.

Their commitment to sustainability also extends to waste management. Rosaprima recycles 100% of its organic waste into compost that enriches the soil and reduces the need for external fertilizers. These practices help ensure that Rosaprima’s roses are beautiful and grown with respect for the environment.

Rosaprima has earned several certifications that reflect its commitment to ethical and sustainable practices. The farm has been Rainforest Alliance certified since 2013, FlorEcuador certified since 2019, and awarded the Sedex Members Ethical Trade Audit (SMETA) certification in 2019. These certifications are a testament to their adherence to the highest standards of environmental responsibility and social ethics.

Supporting Their People and Community

Rosaprima believes that a business's success is intertwined with the well-being of its people and the local community. With over 2,000 employees, Rosaprima places a high value on creating meaningful and supportive work environments. The company is committed to gender equality, with a gender-balanced workforce made up of 43% women and 57% men, and an impressive 67% of their agronomists are women—a rarity in the agricultural industry.

Beyond gender equality, Rosaprima offers educational opportunities for its employees and their families. The company has implemented programs to support employee growth, including academic awards for children with the highest grades, after-school programs that provide nutritious meals, and literacy initiatives. Rosaprima also provides free medical services through their on-site health center, ensuring the well-being of employees and their families.

During the COVID-19 pandemic, Rosaprima was among the first to provide free vaccines to employees and their families, prioritizing the health and safety of their workforce. This commitment to their people shows that Rosaprima truly cares about the lives they touch, both inside and outside the workplace.

A Vision for a Better Tomorrow

At Rosaprima, the focus on quality, sustainability, and social responsibility is not just about today—it’s about creating a better future. By embracing innovation, respecting nature, and supporting their workforce, Rosaprima is leading the way in sustainable rose farming.

Their commitment to these values ensures that Rosaprima roses will continue to symbolize beauty and integrity for years to come. With each rose they cultivate, they enhance life’s most special moments and make a lasting, positive impact on the world.

Discover Rosaprima’s stunning roses on Details Flowers Software! Easily browse their premium varieties, add them to your recipes, and elevate your floral designs with the finest blooms. Log in today to explore their collection!