BloomTV Network & Details: October Masterclass with Monica Michelle

by Details Flowers ● 27 October ● News & Events

In this month's October Masterclass, we had Monica Michelle, founder of BloomTV Network (@bloomtv_network) as our special guest! We talked with Monica about the beginnings of BloomTV, how to be a featured creator on BloomTV, and how to film content for the streaming service. If you missed our session, here is a brief recap! 

BloomTV is on a mission to use nature's most magnificent creation—the flower—to connect people with one another globally out of a passion for "Restoring Eden" and bringing beauty to the world. With the launch of this service, Monica Michelle and the team at BloomTV have created a platform for creators to share their expertise, creativity, and passion for flowers. 

Monica always had a love for flowers and nature. She enjoyed baking with edible flowers--it even landed her a job with the Oscars! As time went on and her admiration for florals grew, she noticed that there was not dedicated shows or streaming services just for flowers. She envisioned a Food Network, but for flowers! With help from industry members, on January 20th, 2022, BloomTV officially launched its services.  Within the first year, BloomTV has blossomed globally to be featured in the UK and the South American Markets. There is even programming specifically for our Spanish Speaking floral friends!

On BloomTV, you can expect to find over 500 program pilots, shows, series, and instructional videos in the following categories:

Cooking with Flowers


Flower Painting Tutorials
Garden Tours & Planting Tips Floral-Inspired Interior Design Connection & Community Through Flowers
Flowers for Mental Health & Wellness Florist Reality Sustainable Projects / Techniques
Flower Farming 11-Sep-13-2022-04-41-32-82-PM Table Setting Inspiration
Holiday Floral Projects The Business of Flowers Live Workshops
Flower Talk Shows Baby Bloomers

Filming for BloomTV

BloomTV Network welcomes submissions for its streaming platform. If you have an idea for fun content, reach out to the BloomTV team to share it with them! You do not need expensive equipment or a large production crew to get started. All you need is your smartphone! Make sure to record the videos you plan to submit horizontally (landscape) for the best quality to be seen on television. BloomTV is on an OTT (Over-The-Top) Platform that is a merger of digital and video media. 

BloomTV is looking for video submissions anywhere from 15 minutes to 50 minutes. If you have a big personality and a fun story to tell, we would LOVE to see our Details Members featured on BloomTv! A few ideas to get you started could be your everyday routine as a florist, setting up for a big event, and planning your big events with a certain software. 😉

For any questions about content submissions, please email Monica at

We want to thank Monica for joining us for this month's Masterclass! Make sure to subscribe to BloomTV as they are expanding their content in 2023. We would love to see YOU be the next BloomTV Star!

We have a new collaboration with BloomTV that we are so excited about. Check out our latest blog about the big news! 

About Monica Michelle and BloomTV

bloomtvIn January of 2022, Monica Michelle launched a streaming network dedicated to all things floral called "BloomTV." As an advocate for nature and all its creations, she is devoted to bringing beauty and connection to people and the planet through a mission she calls “Restoring Eden." On BloomTV, you can expect to find over 500 program pilots, shows, series, and instructional videos. Categories like Flowers for Mental Health and Wellbeing, Holiday Floral Projects, Connection/Community Through Flowers, Sustainable Projects/Techniques, and so much more are featured on the platform. 

Enjoy an immersive video collection produced by professionals worldwide as they illustrate the different approaches to flowers. This lifestyle channel will show you countless ways to include flowers into your daily life and enjoy life in bloom, whether adding flowers to your garden, house, art, DIYs, or recipes. 


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