A Letter from Our CEO Corrine Heck | October 2021

Congratulations- we made it to the 4th quarter!!  I’m always excited when October 1st rolls around, not just because of all the Fall colors & pumpkin spice lattes, but because it's a great time to finalize all those plans made way back in January.  This newsletter is a reminder that you can do it!  Let's celebrate this final quarter, by checking off all those lingering items.

The older I get, the more I realize that a good plan is necessary to reach goals.  Otherwise, your goals will never materialize. Have accountability!  It’s important to discuss your plans with your immediate circle, and celebrate when these goals are achieved.  Executing good plans almost always translates into a goal realized.  The most successful of individuals, everyone from top-level athletes to successful business people, or any high achievers all set goals for themselves.  They are perhaps the best at prioritizing their life towards reaching these goals.  Goal-setting helps you to better organize your day, your resources, and your team so that you can make the most of your time.

Each quarter, I enjoy setting time to meet one-on-one with each of my team members to discuss their goals, both personal and professional.  Not only does this help direct employee activities throughout the year, but also helps me motivate and encourage them throughout the year, and makes our relationships stronger.  I always encourage the team to set SMART goals.  Smart goals are Specific, Measurable, Attainable, Relevant, and Time-bound.  This method usually always makes for a successful plan.

Reminder: It’s always good to have balanced coverage in all the important areas of your life.   I’m always looking for ways to make my life more balanced, and my personal goals don’t always relate back to my business.  In addition to career goals, I remember to Financial, Educational, Family, Artistic, Attitude, Physical, Pleasure & Public Service goals.

Let's kick off this last quarter strong, with new goals in mind and the determination to exceed our own expectations. 



October Newsletter Highlights:


October Masterclass with Jenny Thomasson

oct-masterclass-newsletterJoin us on October 19th at 2 PM EST for our very first LIVE demonstration with our special guest Jenny Thomason! Learn a new skill from the avant-garde queen herself as she creates a unique armature arrangement. Register here!

Bonus Giveaway!! Design along with Jenny during the Masterclass and submit your finished design to get entered to win a pair of shears from Jenny's company Meraki Floral Tools + a one-month FREE subscription to Details!


October Tips & Tricks Webinar: Details Hidden Gems


Whether you are a long-time Details user or you just joined our community, we guarantee there are some hidden gems you may not know about. We speak to users daily who wish this feature or that feature was available and we are more than happy to say 'It is!'. 

During this month's webinar, we will take a look at some of Details' 'hidden gems' across the site. Click here to join us on October 27th at 2 PM EST. 



September Masterclass Replay with Calvert Crary of FlowerSchool New York

We had an excellent discussion last month with our friend, Calvert Crary on leveling up your business and what to expect when enrolling in courses at FlowerSchool NY & LA!
Read the full recap blog here.


 Holly Chapple Getting Ready For FlowerStock 2021!

 "We can’t wait to share our lineup of incredible educators, but until then, we’re reminiscing about what we learned last year. In 2020, Holly showed us how to use her signature pillow armature. As always, she brought her great enthusiasm for both flowers and building community." Follow @flowerstockathope to stay tuned for more details about Flowerstock 2021!


Pre-Order New Book: Framing Floral Techniques by Renee Tucci!

Important principles and elements of design are woven into the fibers of each project to give the reader a clear understanding of why and how each component is connected to the next. By working with and practicing each of these projects or techniques, learners see that the artistic options and applications are endless.
Learn more and pre-order today!



The Elements of
a Winning Contract
Sponsored by Details

The Society of American Florists' new Career Connection course, The Elements of a Winning Contract, sponsored by Details, will help you increase your wedding bookings by developing a contract that impresses clients and ensures that your assets are protected.


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