A Letter from Our CEO Corrine Heck | May 2021

Can you believe that it is already May the 4th?  2021 seems to be zooming past us, and we are celebrating spring flowers, sunshine, and an uptick in events here at Details!  With Mother’s Day this weekend, we know that all of you are most likely up to your elbows in all the beautiful blooms. 

We’ve been busy bees behind the scene on so many incredible “details” that we will be sharing in the coming weeks.  We wanted to fill you in on some sweet happenings after the holiday that we think will bring some added inspiration to your daily happenings.

First, we have a lovely guest joining us at the end of the month, Debra Prinzing, for an exclusive preview of her new book “Where We Bloom” and to discuss the upcoming Slow Flowers Summit slated for June.  In her book, Debra celebrates creative spaces and showcases over 20 beautiful flower farms and studios throughout the US.  Make plans to join us for this wonderful webinar.

In coordination with this exclusive event, we are hosting a special contest/giveaway this month open to all members of the Details platform and our community Facebook group.  We want to see your creative space and will be giving away some sweet prizes, including Debra’s beautiful book and free memberships to Details, to the lucky winners.  We know how important having creative, organized space is, and that’s why this month our creative content will be focused on YOUR special places and celebrating her book and our gorgeous florist businesses.  We invite you to participate in the contest, and we might just showcase your creative space during the event!  (Bonus points given to anyone that incorporates “Details” into their images of their creative studio spaces or bridal meeting space!!)

We are also excited about events opening back up, and we’re looking forward to traveling to a few spots in June, including WFFSA (Wholesale Florists & Florist Supplier Association) & the Texas State Flower Association Expo.  These are great opportunities to learn more, enhance your floral skills, and see products up close.  We love supporting these events that are doing so much to strengthen the floral community. 

That’s why we are proud to partner with our new friends at FlowerSchool NY.  If you are looking to enhance your Details skills, or learn from A-list NYC designers, then we’d encourage you to check out this wonderful design program in the heart of the Big Apple.

Cheers to having a strong holiday and for future gatherings with more of your flower friends!

Keep blooming,


May Newsletter Highlights:

New Partnership:


Details & FlowerSchool NY New Partnership
We are so excited for our new partnership with FlowerSchool NY, where they will be weaving our software solution into their Wedding Design Series! Our Founder & CEO Corrine Heck will also be heading up to New York City to spend Wednesday, June 30th to July 2nd at FlowerSchool NY and teach courses on Details to the students! We are always so proud to be a part of floral education for budding florists. Thank you FlowerSchool NY for implementing our software solution in your curriculum!⁠ Learn more about our new partnership in our blog.


Industry News: 


Debra Prinzing Releases New Book: "Where We Bloom"
We're thrilled to have the opportunity to co-sponsor Debra Prinzing's new book, Where We Bloom, released on April 27th! This book takes a look at "thirty-seven intimate, inventive, and artistic studio spaces where floral passions find a place to blossom." You can purchase your copy here.


May Masterclass: 


Where We Bloom: Making the Most of Your Creative Space with Corrine Heck & Debra Prinzing
View the Full Recap Blog Here


Featured Blogs: 


Top 5 Ideas to Prevent Burnout
Visit Blog


Igniting & Inspiring Excitement for Floral Design: A Recap of our Masterclass
with Sue Davis

Visit Blog


Behind-the-Scenes: How Details
Manages & Protects Your Data

Visit Blog

2020 Blog Small Featured Images-Apr-15-2021-04-53-10-70-PM

Earth Day & The Environmentally
Friendly Florist

Visit Blog


History of Administrative Professionals Day
Visit Blog


April Tips & Tricks In Review
Visit Blog


History & Symbolism of Mother's Day Flowers
Visit Blog



Follow Details on Instagram!