A Letter from Our CEO Corrine Heck | March 2022

March is here and we prepped for a month full of traveling! First, we attended the Great Lakes Floral and Event Expo in Michigan, then headed straight to Miami for WFFSA!  What an amazing time sharing time with industry friends, colleagues, and customers!  If you haven't made time to attend an event near or far, we really encourage you to make this a priority for the coming months.  Next up for Details is the Spark Design Series in Orlando, and Congressional Action Days in DC!  There is still time to grab seats to represent your state, and if you have questions, please ask.

Our next Masterclass is on Friday, March 25th at 2 PM EST with special guest Martha Lojewski, Executive Director of Alaska Peony Cooperative. Not only will we be chatting about the growing season of peonies and placing orders thru Details, but we will talk with her about being a peony farmer in Alaska. This is truly fascinating content and I'm looking forward to diggin in and sharing their efforts to bring these blooms to stateside events. Make sure you register so you do not miss out on securing your order during Peony Season!

We are kicking off the first-ever Sunflower Madness contest with our partners at Ball, to promote their newest Sunflower variety, Bradley! Ball has provided beautiful stems of the Bradley Sunflower to each of the eight designers.  They've been tasked with creating a one-of-a-kind floral masterpiece that you will get to vote on which is best. At the end of each week, the contestants with the highest votes advance to the next round. The winner will receive 300 Bradley Sunflower stems as well as an annual membership to Details Flowers Software! Make sure to visit the official Sunflower Madness Contest page to cast your vote starting March 14th, 2022.  We will announce the progressing designers on our Instagram (@detailsflowers), so please follow along with us and each of the designers. We are thrilled to show off these talented florists and can't wait to see who will be the winner!



March Newsletter Highlights:

Sunflower Madness Design Contest
Sunflower Madness is here! A bracket-style competition in which eight floral designers compete against one another in weekly voting by you, the fans, to choose the winner. Each contestant must come up with a design that incorporates the Bradley Sunflower from Ball SB. The winner will receive 300 Bradley stems to use at a future event! Make sure to vote for your favorite design each week starting March 14th! Meet the Contestants


March Masterclass Featuring Martha Lojewski of Alaska Peony Cooperative

marchmasterclass-1Join us for this month's Masterclass as we speak with Martha Lojewski, the Executive Director and Sales Manager for Alaska Peony Cooperative. During our discussion, we will learn about life in Alaska on the peony farm, the process of growing peonies, and more! We can't wait to see you there. Register Here!


March Tips & Tricks Webinar: Collections

marcht&tJoin the Details Support Team for this month's Tips & Tricks webinar as we explore Collections. Whether you are organizing your Item Gallery or creating themed galleries to show your clients, collections will help you achieve your goals. Register Here!


Holiday Collections Now Available!

Email Noteworthy News-4We are excited to announce the launch of some brand new Holiday Collections! The new collections launching will include St. Patrick's Day, Easter, Mother's Day, Father's Day, Independence Day, and a special Birthday Collection!

All of our Holiday Collections can be found in the ‘Items Gallery’ within the 'Holiday Collections' tile. As a special bonus, we will be featuring Details florists who utilize the collections to create arrangements and tag @detailsflowers on Instagram!


February Tips & Tricks Webinar Replay: The Costs Page

Email Noteworthy News-Mar-15-2022-07-47-26-64-PMJoin Brandy of the Details Support Team for a deep dive into the Costs page. From creating your order sheet to requesting a quote from one of our wholesale partners, this class was packed with information to ensure you have a smooth ordering process for your events! Watch Replay


Featured Blogs:


Tax Season 101
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History of the Tulip
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42nd Annual SAF Congressional Action Days
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Sunflower Madness Design Contest:
Meet the Contestants
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Providing Optimal Fresh Cut Flower Longevity with FloraLife Products
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Follow Details on Instagram!