A Letter from Our CEO Corrine Heck | March 2021

We hope you all had a successful Valentine's Day and are working hard to plan events coming up this year. We've seen a huge increase in activity on the platform, which is a great sign. We've been hard-at-work on ways we can continue to increase the benefits of Details to your business without increasing the costs.

My goal with Details has always been to bring florists together around a platform that can help them to grow their business and, in turn, help to grow the floral industry overall. Part of growing a business is having the tools to do it, but having conversations and sharing industry knowledge is also vital to the process. 

We've been having a lot of discussions lately about what it means to work together and support each other, and I want Details to not only be a suite of software tools for our community but also be a source of valuable business development skills.

Last month we hosted a conversation with floral extraordinaire, my friend, Holly Chapple, about the importance of contract terms. This month we're hosting a conversation with entrepreneur, business guru, and my friend, Brandee Gaar, all about using social media to grow your business. And, we plan to keep having these discussions and sharing them with our community as exclusive members-only benefits, included in the cost of your existing subscriptions with us.

There are many out there who care deeply about this industry, as I do, and it's up to us to work together to keep supporting each other, sharing our knowledge, and helping each other to bloom and grow. Keep an eye on what we have coming, and thank you, as always, for being a part of the Details community!

Happy Blooming,


March Newsletter Highlights:

Featured Podcast:


Flower Shop Secrets Podcast with Joe Vega
Details founder and CEO, Corrine Heck, was recently featured on an episode of Flower Shop Secrets, a podcast hosted by Lovingly co-founder, Joe Vega. They discussed ways for florists to grow their floral wedding and event businesses! Listen to the Podcast Here


March Masterclass:


Using Instagram Reels to Promote Your Business with Corrine Heck & Brandee Gaar
Visit the Full Masterclass Recap Blog


Featured Blogs:


Webinar Recap: Florist Contracts
with Holly Chapple

Visit Blog


February Tips & Tricks in Review

Visit Blog


Follow Details on Instagram!