A Letter from Our CEO Corrine Heck | July 2021

Can I tell you how exciting it is to travel and take part in floral education again?! I feel as though we have turned a corner with the pandemic, and it is a relief to travel and meet with so many wonderful flower enthusiasts around the country. We spent some amazing time with our flower friends in Houston at the Texas State Flower Association, and this week I’m writing this note from a boutique hotel in NYC where we are visiting for the next several days with one of our newest partners, Flower School NY.

FSNY invited us here to spend some time teaching best practices in proposal writing and introducing our software to an enthusiastic bunch of budding designers. It’s a mix of Project Runway, and event design rolled into one, and I am having a great time participating as a guest speaker, and we love to share the power of Details with both new and seasoned wedding professionals.

This month, we invite you to take a deep dive into Details with a few new courses to teach you about our software. From new features just launching to templates, there are a variety of ways you can inspire yourself and your team. We always love slick new features, and we’ve been working on these for months now! So please take time to learn and get familiar.

Lastly, I wanted to make sure you secure a spot in our webinar with Kristin Alpaugh from FLWRPSTL & Haus of Stems! She is one of our newest partners, and we are going to talk about her journey from Florist to Floral Rock Star, to creative product designer! She is going to talk about the journey from where she first started, what inspires her, and what it takes to work with high-profile celebrities. You won’t want to miss it!

Let’s make it a great summer!




July Newsletter Highlights:


Events Recap:


A Brief Recap of WFFSA 2021 #BetterThanEver
"The best part of @wffsa (in addition to seeing all the amazing flowers) is connecting with new and old friends! This conference did not disappoint. Bravo to the organizers and all who put their best efforts into an unforgettable event. See you next year!" -Corrine Heck

It was so nice to be back at events and see so many wonderful faces in person this year at WFFSA! We made many exciting connections and even won the #WFFSABetterThanEver social media contest! Thank you so much to Petal Productions and Haus of Stems for making our booth shine!



Transformations: A Recap of Texas State Floral Association Expo 2021
We had the absolute pleasure of attending the Texas State Floral Expo last month! We were able to meet so many new industry professionals and reconnect with our Texas flower family. If you could not attend--we wanted to provide a recap of the event.

Our CEO & Founder Corrine Heck lead a live discussion about the importance of Contract Terms with guest panelists and Details superusers Elizabeth Fisher, owner of Lizzie Bee's Flower Shoppe, Maggie Bailey, owner of Bramble & Bee, and Justine Chapura, owner of Justine's Flowers.

Read the full recap blog on this event here!



A Quick Look at Our Time at FlowerSchool NY for the Wedding Design Series
We had such a fun experience in New York City this past week teaching the talented students at FlowerSchool New York. Our CEO and Founder, Corrine, had the exciting opportunity to be the guest instructor for the summer Wedding Design Series.

There is so much we want to share with you all about our time in New York City with FSNY, so keep an eye out for a full recap blog coming soon!


New Partnership:


Announcing Our New Partnership with Floral Mechanics!
We are so happy to announce Floral Mechanics products are now available to design with and order in Details! Check out their products in their collection within the Item Gallery. Learn more about Floral Mechanics here.


New Feature:


The NEW & Improved Color Selector Tool
Our Color Selector tool just got better! It plays a vital role in the upcoming release of the Form Builder, which will feature client-choice color pickers (even on mobile devices!) You'll notice a new user interface, as well as additional functionality. ⁠

The features you know and love now have tons of improvements, and we have also added some new tools like Color Collections and the ability to specify your own Quick Colors. You can find more information, instructions, and examples in the Support Center article here!


July Masterclass: 

Email Noteworthy News-4

Kristen Alpaugh: Journey to Floral Success Hosted by Corrine Heck
Visit the Full Recap Blog Here


Featured Blogs:


June Tips & Tricks In Review
Visit Blog


Getting Started with Flower Installations:
4 Most Common Types

Visit Blog


Meet Bradley: Ball's Newest
Sunflower Variety

Visit Blog

2020 Blog Small Featured Images-Jun-18-2021-01-28-11-13-PM

5 Flower Chandeliers to
Draw Inspiration From

Visit Blog


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