A Letter from Our CEO Corrine Heck | February 2022

February is here! It is the season of Love, and I've really always enjoyed working in the Business of Love all these years.  So many laughs and moments of fondness with my fellow florists and wholesalers.  

For many of our retailers, this month is a great time to remind your local clients how much they adore your flowers!  This month, our blog features include many wonderful Dedicated Detailers and how they manage phenomenal retail shops year after year.  They are sharing their merchandising techniques and best tips for a profitable Valentine's Day.  We hope their stories will inspire you to create more love in your business in 2022.

We are also excited to announce our newest supply partner, Syndicate Sales!  The entire SS collections are now available to shop and browse from our Item Gallery for your easy planning! You can read about some of our upcoming plans together for this year in our featured highlight below. ❤️ Let us know how this new partnership will transform your business, and if there are any other partners you would like to see on Details, tell us!

Please follow us at http://instagram.com/detailsflowers and tag us! We would love to share and feature your work of arts from this holiday! 



February Newsletter Highlights:

Welcoming Syndicate Sales to the Details Partner Family!
Email Noteworthy News-3

We are starting off 2022 with a bang! We are thrilled to announce our brand-new partnership with Syndicate Sales! As a leader in the industry since 1946, they have had one goal - to provide the best service and produce the highest quality products. Now, we are excited to bring these products directly to your Item Gallery for you to utilize in your events. Learn more about this new partnership here!


Jet Fresh Cities Added!


Jet Fresh is expanding where they are sending products to Details users! Previously, Jet Fresh started off by accepting orders through Details for Florida Customers only. We are happy to announce that they have now expanded to five new states: Georgia, South Carolina, North Carolina, Tennessee, and Texas.

They will be starting off with the following cities and plan to continue expanding to other areas soon:

  • Atlanta, Georgia
  • Savannah, Georgia
  • Greer, South Carolina
  • Charlotte, North Carolina
  • Nashville, Tennessee
  • Dallas, Texas

If you are in one of the cities above and would like to order products from Jet Fresh directly through Details you may need to create an account with Jet Fresh if you do not already have one. Please fill out this form and let us know that you would like to get started and we will help make the connection.


Create a Custom URL for Proposals & Forms


With 2022 set to be one of the busiest event seasons the industry has seen in many years, there has never been a better time to stand out against your competitors. One of the ways you can help your business stand out is to establish your brand. If you are ready to claim your Custom URL, click the link below to lock in your annual rate of $60 today! Get started here!



January Masterclass Recap
For our January Masterclass series, we had the pleasure of chatting with our friend, Jules Lewis Gibson, President and Creative Director of Florist's Review Magazine! We got the inside scoop of all things Florist' Review and are excited to share it with you all! Visit Recap Blog


January Tips & Tricks Webinar Replay:
The Form Builder
January's Tips & Tricks webinar was about the all-new Form Builder! The Form Builder allows Details Users to create beautiful, branded forms of all kinds for their clients to fill out and map into an event in Details. Watch Replay


Featured Blogs:


6 Tips to Prepare for Valentine's Day Orders
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Blog Slider Small Featured Images-4

January Tips & Tricks in Review
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An Interview with the Creators of
The Spark Design Series
Visit Blog


A Guide to Setting Business Goals in 2022
Visit Blog


The Importance of Creating a Custom Vanity URL
Visit Blog


Details' Partner's Top 10 Products in 2021
Visit Blog


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